DNSE Bags 2 Asian Banking & Finance Awards for the Second Consecutive Year

DNSE has been recognized as the only Vietnamese securities firm named at the Asian Banking & Finance (ABF) Awards 2024, alongside other reputable names in Vietnam’s financial and banking industry such as Techcombank, BIDV, Vietcombank, HSBC (Vietnam), and Sacombank.

DNSE was honored with the titles of “Securities Platform of the Year” and “Breakthrough Investment Product of the Year” by Asian Banking & Finance for two consecutive years.

The annual ABF Awards are highly regarded by financial professionals and the community. It is organized by Asian Banking & Finance, a leading finance and banking magazine in Asia, which was established in 2008. The awards recognize entities that have achieved business success and made innovative breakthroughs to deliver the best solutions to their customers. This year, the awards received a record number of nominations, highlighting the significance of the awards and the increasing competition in the Asian financial and banking industry.

Adopting a technology-focused business model, DNSE has continuously developed the Entrade X by DNSE platform with the principle of “Simplifying Investment for Vietnamese People.” They have created a user-centric system that is increasingly convenient and advanced, improving customer value by enhancing investment performance. DNSE is a pioneer in implementing the Margin Deal management system for each buy and sell transaction, allowing flexible choices of loan packages and even custom loan ratio proposals. Additionally, DNSE provides tailored investment ideas through Ensa, a virtual brokerage chatbot, and Senses, a comprehensive stock analysis platform with unique indicators for different industry groups.

DNSE’s efforts to become a user-friendly and comprehensive investment application have been acknowledged in the “Securities Platform of the Year 2024” category for their Entrade X platform.

In the “Breakthrough Investment Product of the Year” category, DNSE received recognition from the judging panel for its open-connection platform, which enables the integration of stock trading into platforms like Zalopay, Sacombank, and FiinTrade, providing customers with a faster and more convenient investment experience.

Notably, in the past year, the integration of stock trading into the Zalopay e-wallet has been a pioneering milestone for DNSE, helping them reach a broader range of investors, especially the youth.

The integration of stock trading into other financial platforms has been a breakthrough, contributing to DNSE’s customer growth.

With a user-friendly interface and convenient operations, allowing investment in just one stock, DNSE, in partnership with Zalopay, has witnessed nearly one million new account openings in the first year of the product’s launch, consistently ranking among the top in terms of new account openings. On average, out of every three new accounts opened in the market, one is opened with DNSE.

Ms. Pham Thi Thanh Hoa, CEO of DNSE, shared: “It is a great honor for DNSE to win two awards from Asian Banking & Finance for the second consecutive year, as it is a long-standing and prestigious international award.” According to Ms. Hoa, to tap into the potential of Vietnam’s stock market, DNSE has chosen a unique path that focuses on technology and a new approach to reaching customers, such as connecting with other financial platforms to democratize stock investing. “With the achievements of the past year, we are more confident that this direction will become a long-term strength, helping DNSE capture a wider customer base faster, especially as the competition for market share in the securities industry intensifies,” she added.

In the derivatives segment, in the first six months of 2024, just over a year after the launch of the Future X derivatives product, DNSE ranked among the top four in terms of market share for derivatives brokerage on the HNX. This business area has also contributed significantly to the growth of this digital-first securities firm.

In just over three years since its transformation into a technology-focused securities firm, DNSE has achieved remarkable development. Being recognized by the prestigious Asian Banking & Finance Awards for two consecutive years further testifies to the firm’s efforts to accelerate its growth and solidify its position as a leading technology-driven securities company.