The Golden Boy: Hoang Duc Becomes the Face of LPBank Vietnam

Appointing Hoàng Đức as brand ambassador marks a new step in LPBank Vietnam’s brand development strategy, aiming to build a trustworthy, reliable, and approachable image. This also demonstrates the bank’s long-term commitment to football, sports, and its principle of “LPBank integrates social responsibility into business” – a consistent orientation in its sustainable and prudent growth.

With two Vietnamese Golden Ball awards in 2021 and 2023 and a V.League championship under his belt, 26-year-old Hoàng Đức exemplifies leadership qualities with his perseverance, creativity, and teamwork spirit, aligning with LPBank’s core values. As a brand ambassador, he is expected to help promote LPBank Vietnam’s image and assert its position among customers and partners.

For Hoàng Đức, becoming LPBank’s brand ambassador is a new proud milestone in his career. Sharing his thoughts on this new role, Hoàng Đức said: “I am deeply honored that LPBank’s leadership has trusted and chosen me as their brand ambassador. This motivates me to continue striving for the best performance, bringing pride to Vietnamese football and maintaining a positive image for our fans. I will also do my best as a bridge, working with LPBank to spread its values and mission to millions of Vietnamese people.”

As one of the leading reputable banks, LPBank boasts an extensive network of over 1,200 transaction offices across 63 provinces and cities. Together with its major shareholder, Vietnam Post, which owns nearly 10% of LPBank’s charter capital, LPBank’s leadership believes that Hoàng Đức will help foster close relationships with customers and spread the bank’s image and values to millions of Vietnamese. This will enhance LPBank’s brand reputation and contribute to its sustainable development.

Recently, on July 15, 2024, LPBank received approval from the State Bank of Vietnam to change its commercial name to LPBank Vietnam. The selection of brand ambassador Hoàng Đức and the name change are two significant events marking the beginning of a new development phase for LPBank, concretizing its mission to become a bank for everyone and a leading retail bank and trusted financial partner.

LPBank is currently among the top 500 banks with the highest brand value globally, an outstanding Asian enterprise, and one of 14 Vietnamese banks in the group of the most important credit institutions in the system in 2024.

In Q2 2024, LPBank recorded notable achievements in business results, with a projected pre-tax profit of VND 5,919 billion for the first six months, a 142% increase compared to the same period last year. Previously, LPBank’s AGM also approved the 2024 business plan, targeting a pre-tax profit of VND 10,500 billion, a nearly 50% increase from 2023. Market capital mobilization is estimated to increase by 11% to VND 317,380 billion.