Learn About Stocks Easily Through Gamification
The application of gamification is a growing trend, with the global gamification market estimated to reach US$15.43 billion by 2024 and projected to grow to US$48.72 billion by 2029, according to Mordor Intelligence. A CAGR of 25.85% is expected during the forecast period (2024-2029)
In the world of stocks and securities, gamification has also been increasingly adopted by businesses in recent years to enhance customer engagement and foster positive financial habits.
With a vision to promote financial inclusivity in Vietnam, MoMo, in collaboration with CVS Securities Joint Stock Company, introduced gamification to their program, “Treasure of the Blue Sea,” in mid-July 2024.
The “Treasure of the Blue Sea” program offers an engaging way to learn about stocks.
Just over two weeks after its launch, the “Treasure of the Blue Sea” program has attracted millions of players and sparked discussions and interactions around the gaming experience. Besides being entertaining, the program also provides basic knowledge about stocks in a simple, easy-to-understand manner suitable for all ages and backgrounds.
In addition to gaining stock market insights, players also have the chance to win attractive prizes from well-known brands. Throughout the program’s first two weeks, users have been enthusiastically sharing the gifts they received, ranging from discount vouchers for various services to lucky money envelopes and gold bars.
Players have the chance to win exciting prizes from popular brands.
Lan Nhi, an office worker in Ho Chi Minh City, shared her excitement: “This is the first time I’ve experienced playing a game that teaches me about stocks and offers such valuable gifts. Through the game, I can easily remember stock market knowledge.”
Hunt for Gold, Genuine Apple Products, Lucky Money, and More in MoMo’s Highlight Events
In the last two weeks of the program (from July 31 to August 14, 2024), MoMo will delight players with a series of exciting events and valuable gifts, including 3 sets of Apple products, 5 gold bars, 100 lucky money envelopes worth VND 1 million each, and hundreds of thousands of free coffee and tea drinks, among other surprises. These gifts are MoMo and CVS’s way of showing appreciation to their customers through this innovative gamification program about stocks.
Get ready for exciting events and rewards in the final weeks of the program.
MoMo has carefully designed the events to unfold in stages, making it easy for players to follow and participate.
The first event, “Hunt for Cash Envelopes & Vouchers,” takes place from July 31 to August 2, 2024, offering players a chance to win 100 lucky money envelopes worth VND 1 million each, along with millions of vouchers for utility bill payments. Players can also look forward to enjoying free coffee and tea drinks to beat the summer heat. Additionally, this phase will release a series of rare letters needed to unlock the treasure chests.
Following this, from August 6 to 8, 2024, the “Hunt for Apple Products” event will give players the opportunity to win authentic Apple gadgets, including an iPhone 15 128GB, an iPad Air 6 M2 256GB Wifi, and a pair of Airpods 3 2022. With a total value of nearly VND 150 million, this event is a golden opportunity for tech enthusiasts.
Lastly, from August 13 to 14, 2024, the grand finale, “Hunt for PNJ Gold & 100,000 Cash Envelopes,” will thrill players with the chance to win 5 PNJ 24K gold bars and 100,000 cash envelopes worth VND 100,000 each, all while continuing to learn about stocks.
Join now and don’t miss out on the exciting rewards! Play here.
