According to sources from VPBank, the bank has made a significant investment in opening a super branch located by the Saigon River, modeled after the world-renowned Flagship branch concept.
A Flagship branch is uniquely designed by a bank to offer a spacious and luxurious environment, equipped with state-of-the-art technology, setting it apart from conventional branches. It aims to showcase the bank’s image, values, and pioneering services. Citi is one of the banks that have established a Flagship branch in Tokyo, Japan, emphasizing customer interaction through advanced technology and paperless transactions. In Southeast Asia, UOB inaugurated its Flagship branch in the heart of Bangkok, Thailand, in August 2022, featuring an open lobby with consultation desks instead of the traditional enclosed transaction counters, providing a friendly and personalized financial advisory experience.
So, what makes Vietnam’s first Flagship branch in the banking industry so special? According to VPBank sources, this new branch will not only facilitate financial transactions but also offer rare and unique experiences. With its modern and creative design, the branch is expected to provide a one-of-a-kind transaction space, making the waiting time almost unnoticeable.
Another notable feature of the branch is the technology experience zone, where customers can explore pioneering financial applications and receive expert advice. However, the specific technologies to be introduced and the events to be held are still being kept under wraps. Flagship branches globally are known to house advanced services and pioneering innovations, so VPBank’s Flagship branch may be where customers can discover new financial trends or learn about undisclosed initiatives.
Self-service transaction area at VPBank’s Flagship branch
VPBank sources also revealed that the bank is preparing a grand opening event on August 12, coinciding with the bank’s 31st anniversary, promising to deliver unique experiences to its customers.
While many details remain undisclosed, the available images offer a glimpse into the distinctive experiences being crafted. This combination might usher in a new era in banking, offering differentiated experiences.
VPBank’s soon-to-be-inaugurated Flagship branch building
The choice of location for VPBank’s Flagship branch in Ho Chi Minh City underscores the bank’s aspiration to lead the financial services industry in the country’s foremost economic hub. It also reflects the bank’s strategy to bolster its retail banking business in the southern region.
Previously, VPBank had set its third five-year strategic goal (2022-2026) to become one of the top three largest banks in Vietnam and among the top 100 banks in Asia. To achieve this, the bank is expanding its operations, modernizing its entire system, focusing on branch network expansion, investing in advanced technology, and upgrading its infrastructure to international standards.
In 2023, VPBank welcomed SMBC, one of Japan’s largest banks, as a strategic shareholder. With enhanced financial resources and access to cutting-edge technology, VPBank is poised to become a leading retail bank, meeting the market’s evolving demands and solidifying its position in the international financial arena.
To commemorate the opening of the Flagship branch, VPBank is hosting the “Hokusai Multi-Sensory Art Exhibition” on the 25th floor of the branch building (Riverfront Financial Center, 3A-3B Ton Duc Thang, Ben Nghe Ward, District 1, Ho Chi Minh City), aiming to contribute to and spread spiritual prosperity within the community.
The exhibition will offer art enthusiasts a unique opportunity to immerse themselves in the masterpieces of the great Japanese artist KATSUSHIKA HOKUSAI through a technological lens. Hokusai’s life and artistic world, as one of the giants of Japanese and world art, will be recreated using multi-dimensional digital technology, virtual reality, 3D mapping, sensor interaction, and captivating music, providing viewers with a novel and authentic experience that awakens their senses.
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