Lack of Quality Accommodation: A Major Challenge for Hoi An’s Tourism
Hoi An, a peaceful, ancient, and poetic ancient town; a cultural, agro-ecological, and craft village space with a unique traditional identity; a waterlogged, coastal estuarine ecological space with special-use forests, coral reefs, biosphere reserves, and a long, beautiful beach… These are the special advantages that have positioned Hoi An as a major tourist center of Central Vietnam in particular and the whole country in general.
Not only attracting domestic tourists, but Hoi An has also become an ideal destination for international tourists from both Europe and Asia in recent years. Statistics show that since 2019, the total number of tourists to Hoi An has reached nearly 8 million, including over 4.7 million international arrivals.
In the first half of 2022, Hoi An received 10,000 visitors per day, surpassing Da Nang and Nha Trang to become the top destination for international arrivals in Vietnam. In the first six months of 2024, according to statistics from the Quang Nam Tourism Industry, the number of international arrivals in Quang Nam reached nearly 3.1 million, with Hoi An continuing to experience high growth in international visitor numbers.
Compared to many other famous destinations in the country, Hoi An stands out in terms of tourist numbers, especially international visitors, thanks to its unique appeal. However, the challenge for Hoi An is that while tourists flock to the city, accommodation and spending are not increasing proportionally. Unfortunately, the biggest concern for the locality is that visitors to Hoi An tend to return to Da Nang for accommodation and dining because Hoi An lacks high-quality resorts and accommodations.
As of the end of 2022, Hoi An city had nearly 850 accommodation establishments with nearly 12,500 rooms. By 2024, according to statistics for the whole of Quang Nam province, the number of accommodation establishments had not exceeded 1,000, of which only 14 met the 5-star standard; 3-4-star establishments also accounted for a small proportion. It can be seen that the growth of accommodation establishments is inversely proportional to the growth of tourists in Hoi An.
This challenge is even more significant as international visitors to Hoi An tend to have a higher spending capacity and longer stays, demanding luxurious accommodations to meet their enjoyment and experiential needs. The lack of internationally-acclaimed accommodations means Hoi An is missing out on opportunities to grow its tourism industry, leading to the paradox of attracting many tourists but not generating significant revenue. During the peak tourist season, there may even be a local overload, inadvertently creating a reverse impact on Hoi An’s appeal.
Hoi An is aiming to develop and enhance the quality of its accommodations and tourism services to attract high-spending, long-stay, and repeat visitors. Fortunately, in recent years, some large real estate businesses have invested in developing large-scale, international-standard integrated resort projects in Hoi An to meet the diverse demands of tourists. When these accommodations become operational, they will help resolve the paradox of the lack of luxurious accommodations in Hoi An.
From an investment perspective, the challenges facing Hoi An’s tourism industry present lucrative business opportunities for investors who possess high-quality accommodation products. In an attractive tourist destination with a large number of visitors, investing in accommodation and resort real estate can be expected to generate steady profits.
La Queenara Hoi An – Unveiling the Investment Attraction
La Queenara Hoi An – A Pioneering Central Coastal Resort Complex
In reality, with the advantage of combining the triple values of “by the sea, by the river, and within a heritage site,” La Queenara Hoi An, a dynamic, livable, and experience-rich resort city being developed in Hoi An, is becoming an attractive “piece of cake” for investors.
Located within the heritage site of Vietnam’s most unique ancient city, La Queenara is positioned as a pioneering Central Coastal Resort Complex spanning 200 hectares, featuring a range of world-class resort amenities and a private beach.
These superior conditions provide investors with the opportunity to tap into a steady income stream from accommodation rentals, catering to the growing number of tourists in Hoi An and, further afield, in Da Nang, just a 25-minute drive from Da Nang International Airport.
The early completion of well-designed products at La Queenara Hoi An, with their extremely flexible layouts that can be easily adjusted to accommodate between 9 and 13 bedrooms, further enhances the value proposition for owners who can multi-purpose their property for living, renting, or business, while also possessing an heirloom asset that generates long-term profits.
A Full Range of Resort Amenities at La Queenara Hoi An
Additionally, all products feature a flexible dual-frontage structure, designed as a “Mini Resort,” with the front facing bustling avenues, ideal for business, and the back facing the pool and the core utility area of the subdivision, including a park, walking paths, a children’s physical garden, and an internationally-standard pickleball court… These elements reflect the developer’s subtlety in capturing the timely trend of personalized tourism, intertwined with relaxation and healing.
In 2024, Hoi An was ranked by The Post Office UK as one of the best-value destinations in the world. This further underscores the optimistic growth trajectory of tourist numbers to Hoi An, especially international visitors. With a project that encompasses all the elements of luxury to cater to the diverse demands of high-spending tourists, complete with legalities, amenities, landscapes, and operational readiness, it’s no surprise that many investors are choosing to invest in La Queenara Hoi An (Thanh Ha Urban Area – Subdivision No. 1) to own a second home with exceptional profit potential. The developer’s dedication and efforts in accelerating the project’s progress and unlocking its potential have contributed to the vibrancy and “recovery waves” in the tourism resort real estate market, which had been the quietest segment in the past./.
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