Revolutionizing the Industry: BVBank’s Stellar Performance in JCB Card Transaction Growth

At the recent annual conference of JCB International held in Vietnam on August 1, 2023, with the participation of the State Bank, partner banks, financial institutions, business partners, and e-commerce platforms, BVBank was honored with accolades in three significant categories for JCB cards in 2023.

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BVBank was honored to receive three awards from JCB:

The Inspirational Product and Solution 2023 – recognizing their innovative and inspiring product offerings.

Leading Licensee in Card Activation Balance Increase 2023 – acknowledging their success in driving card activation and balance growth.

Leading Licensee in Outstanding Spending Volume Growth 2023 – highlighting their impressive growth in card transaction volumes.

BVBank’s Award-Winning Performance with JCB

Throughout 2023, BVBank introduced multiple new card lines, each tailored to meet their customers’ diverse needs. The launch of the BVBank JCB Ms. card, with its exclusive benefits for women, including a 10% cashback offer at popular e-commerce platforms, stood out in a competitive market. This card demonstrates BVBank’s commitment to creating specialized products and services that cater to distinct customer segments.

In addition to their product innovations, BVBank has also focused on leveraging technology to enhance customer experiences. A notable example is the introduction of convenient cash advance and installment payment options for credit card users on the Digimi digital banking platform. With just a few simple steps, customers can now easily access cash advances or convert transactions into installments directly through BVBank’s mobile banking app.

As a result of these initiatives, BVBank’s JCB credit cards have gained widespread popularity, with new card acquisitions and spending volumes increasing by nearly 200% and 150%, respectively, compared to the previous year.

“As a modern, customer-centric retail bank, BVBank strives to create optimal products, services, and conveniences to enhance our customers’ experiences,” said Mr. Ngo Minh Sang, Director of BVBank’s Retail Banking Division. “In our card business, we focus not only on providing useful features but also on elevating the personal payment experience through attractive benefits and promotions. We are deeply honored to receive these three prestigious awards from JCB, and they will serve as a tremendous motivator for us to continue developing and meeting the diverse needs of our valued customers. We are committed to working alongside JCB to promote the growth of cashless payment solutions in Vietnam.”

In 2024, BVBank unveiled a new design and naming scheme for their credit card lineup, accompanied by benefits tailored to different customer segments. Embracing the message “Để BẠN chi tiêu nhẹ nhàng” (“To help YOU spend with ease”), the new credit card series presents a modern and appealing visual identity, along with more relatable names. Popular choices such as BVBank JCB Sense, BVBank JCB Cheer, and BVBank JCB Discovery have been enhanced with additional features like cashback, annual fee waivers, and a 55-day interest-free period.

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