The “Vietfood & Beverage – Propack Vietnam 2024” international exhibition for the food, beverage, and packaging processing technology industries, took place from August 8 to 10 at the Saigon Exhibition and Convention Center (SECC). This highly anticipated trade promotion event in the F&B industry is expected to attract over 25,000 visitors. Compared to the 2023 edition, this year’s exhibition has witnessed a significant expansion, with a display area of 36,000 square meters, featuring 1,200 booths (a 40% increase), and hosting 900 businesses from over 20 countries and territories.
Attending this exhibition, the Chin-su spice brand, representing Masan Consumer Holdings, proudly introduces to consumers, partners, and friends from all over the world, a premium collection of spices that has taken many countries by storm.
Among Chin-su’s internationally-acclaimed product line-up, the Chin-su Ca Com Bien Dong fish sauce stands out. This product has successfully conquered global markets, with a presence in the US, Australia, Canada, Europe, and Japan. Recently, Chin-su Ca Com Bien Dong fish sauce has also officially landed on Amazon, making it easily accessible to both Vietnamese and international consumers, allowing them to enjoy the authentic taste of Vietnamese fish sauce wherever they are.
Recognizing the “Vietfood & Beverage – Propack Vietnam” event as an opportunity to expand export cooperation and introduce Vietnamese specialty spices to more countries worldwide, Chin-su also showcases its internationally-acclaimed products under the “Go Global – Around the World” strategy implemented by Masan Consumer. This includes the Chin-su Sriracha chili sauce made from Vietnamese bird’s eye chili, the parallel sold Vietnam & Japan seasoning set, and the latest spice collection featuring seeds and powders, capturing the essence of specialties from various regions along the S-shaped country.
In addition to the extensive product range, visitors to the Chin-su booth can also witness unique culinary performances by top culinary artisans and chefs. During the three-day event, with the support of Chin-su, the chefs and artisans will present captivating dishes, celebrating Vietnamese and international cuisine enhanced by Vietnam’s distinctive spices.
A highlight of the event is the performance showcasing beef pho, a dish acclaimed by many global culinary organizations, prepared by artisan Le Thi Thiet, chairman of the Nam Dinh Pho Club. Enjoying a hot bowl of pho with the aromatic and spicy Chin-su Sriracha chili sauce, used in place of fresh chili, will surely tantalize the taste buds of visitors.
Speaking at the event, Ms. Dinh Hong Van, Senior Director of the Spices Category at Masan Consumer Holdings, shared: “Our participation in the Vietfood – Vietnam International Food and Beverage Exhibition 2024 will help Chin-su widely promote its image and products to domestic and foreign consumers and businesses, proudly representing Vietnamese spices and cuisine. In the future, Chin-su will continue to maintain and accelerate the ‘Go Global – Make Vietnamese Foods Global Foods’ strategy, striving to elevate Vietnamese cuisine in the international market.”
In its long-term journey of bringing Vietnamese cuisine to the world, Masan Consumer will pursue the highest standards of food safety and hygiene, prioritizing consumer health. With an unwavering commitment to the “Go Global – Around the World” strategy, the company aims for international business to contribute 15% of its revenue by 2027.
“Vietfood & Beverage – Propack Vietnam” is an annual international exhibition for the food, beverage, and packaging industries, held since 1996. Over its 27 editions, the exhibition has established itself as a prestigious event in Vietnam, leaving a strong impression on global partners. It also serves as a solid launching pad for brands aiming to access and expand into international markets.
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