The Luxe Lounge: Imperial Lotus Attracts an Elite Crowd

The Evolving Flexibility of Vacation Real Estate Models

The new Land Law, Housing Law, and Business Law, effective from August 1, 2024, will bring noticeable progress to the real estate market’s recovery in the second half of the year. According to the Vietnam Real Estate Brokers Association (VARS), these new laws will positively impact the market while also “filtering out” less capable players.

VARS believes that only well-established investors with large land banks, strong financial resources, and project development capabilities will thrive in this market. The trend towards sustainable investment will continue, as developers enhance their high-quality housing products with service ecosystems and improved amenities, thus increasing the projects’ value in both the medium and long term. This is particularly evident in the vacation real estate segment, where projects are creating increasingly flexible products.

Whereas vacation real estate, especially resorts in suburban areas, used to serve solely the purpose of “vacationing,” now “vacationing” is coupled with the concept of residence. The continuously improving inter-regional transportation infrastructure has shortened travel distances for vacation real estate owners, allowing them to easily enjoy a resort lifestyle daily without waiting for weekends or pre-arranged schedules.

For example, at the Vuon Vua Resort & Villas project, the high-end Imperial Lotus villa complex is being rapidly absorbed by the market due to its flexible usage options. Besides traditional strengths such as transparent legal procedures, assured construction progress, and unique architecture, the developer has also created an exclusive ecosystem of amenities and services that cater to the unique needs and personalities of its customers. Villa owners can design their interiors according to their preferences and are encouraged to reside long-term, forming an elite community instead of merely investing or leasing their properties as before.

A Vacation and Residential Destination for the Elite Community

Inspired by the rare and unique Tịnh Đế Liên lotus, the developer of Imperial Lotus aims to assert its premium position in the largest vacation real estate project in Phu Tho province. Imperial Lotus is not only suitable for vacations but also quickly meets the residential needs of people of all ages. With a low construction density (25%), the developer has created a modern ecosystem of internal and external amenities and services that cater to the body, mind, and soul.

A new and elite residential lifestyle is emerging at a suburban vacation real estate project like Imperial Lotus, allowing owners to assert their status and enjoy daily resort amenities and facilities. “The demand for elevating the standard of living to a resort-like level is a trend among the elite. With a limited number of villas, Imperial Lotus is becoming the top choice for investors in the Phu Tho vacation real estate market,” affirmed a representative of a real estate exchange.