The Exclusive Dealership: Unveiling the Success of VinFast’s Qatar Venture

VinFast Auto has signed an exclusive dealership agreement with Al Mana Holding W.L.L to distribute its electric vehicles in Qatar. As per the plan, the first dealership showroom will be inaugurated in the capital city of Doha in Q3 2024, showcasing the VF 6, VF 7, VF 8, and VF 9 electric SUV models.

With this agreement, Al Mana Holding becomes the exclusive dealer of VinFast in Qatar. The group’s experience and reputation in the automotive industry will make them a trusted partner, helping VinFast quickly capture the potential Qatari market by establishing a professional network of showrooms and services in the country.

Mr. Ta Xuan Hien, General Director of VinFast Middle East, shared his thoughts: “The agreement with Al Mana Holding marks a significant milestone in VinFast’s global expansion strategy and our entry into the Middle East market. We believe that partnering with this reputable and experienced group will enable us to bring our smart electric vehicles and highest-quality services to customers in Qatar as soon as possible.”

On this occasion, Mr. Hisham Saleh Al Mana, Chairman of Al Mana Holding, expressed his enthusiasm: “We are delighted to become VinFast’s exclusive partner in Qatar, marking an important step in expanding Al Mana Holding’s business operations. With its innovations and rapid growth, VinFast has established itself as a provider of high-quality products. We believe this collaboration will bring a fresh perspective to Qatar’s automotive market, offering customers modern and environmentally friendly electric vehicles, thus contributing to a greener future.”

Sharing a vision for a greener future, the partnership between VinFast and Al Mana Holding promises to deliver smart and green mobility solutions to the people of Qatar, thereby promoting the country’s sustainable development goals in the Middle East region.

In fact, since Q4 2023, VinFast has shifted its strategy from a direct-to-consumer sales model to a hybrid model by leveraging existing distribution infrastructure through the establishment of a global dealership network. The sales through these dealerships are expected to contribute significantly to VinFast’s performance in the second half of 2024.

In addition to key markets such as the US, Canada, and Europe, VinFast is aggressively entering Asian countries such as India, Indonesia, Thailand, and the Philippines, along with the Middle East and African regions.

A Glimpse into VinFast’s New Partner in Qatar

Al Mana Holding, founded in 1952, is considered one of the leading enterprises in Qatar, established by the Al Mana Group. Since its inception, the group has diversified into various sectors, including automotive, consumer goods, real estate, financial services, and aviation. In fact, Al Mana Holding boasts an extensive network of stores, dealerships, and service centers across Qatar and neighboring countries.

Meanwhile, Al Mana Group is a renowned conglomerate in Qatar, with 55 subsidiaries in 8 countries and over 3,500 employees. The group operates in diverse fields, including automotive distribution and services, real estate and investments, retail, food and beverages, engineering, technology, media, and entertainment.

With over 300 dealerships, Al Mana represents some of the most prestigious and luxury brands globally, such as Hermès, Giorgio Armani, Zara, and Harvey Nichols, particularly in fashion and luxury goods. Beyond retail, the group has expanded into other areas like real estate development and investments in new technologies.

Since 2023, the Al Mana Group has undertaken significant investment initiatives, including the acquisition of the Go Sport brand from France, as part of its global expansion strategy in the retail sector.

Additionally, the group continuously seeks new opportunities to diversify its investment portfolio while maintaining its position as one of the largest economic groups in Qatar.