The Master Wordsmith: From Pharmacist to Multi-Level Marketing Emperor

Multilevel Ecosystem

Mr. Nguyen Xuan Hoang (born in 1970) is a native of Phu Tho province. According to his introduction, Mr. Hoang is a pharmacist who graduated from Hanoi University of Pharmacy and used to be an army officer at Hospital 109 (Military Zone 2).

With such a starting point, Mr. Hoang nurtures the ambition to build a multi-level ecosystem for producing and trading healthcare products in Vietnam.

Mr. Nguyen Xuan Hoang is well-known as the Chairman of the Board of Directors of Vinalink Group Joint Stock Company. However, before establishing Vinalink Group, Mr. Hoang was a founding shareholder of International Medical Consulting Company Limited (IMC) and still holds the position of General Director of this company.

IMC was established in 2003, headquartered in Hoang Cau, O Cho Dua Ward, Dong Da, Hanoi. As of September 2015, the company had a charter capital of 80 billion VND, of which Mr. Nguyen Xuan Hoang owned 50%, and the remaining 50% belonged to Nguyen Ngoc Thanh.

Just two months later (November 2015), Mr. Hoang increased his ownership to 90%, while shareholder Nguyen Ngoc Thanh reduced his ownership to 10%.

In January 2017, IMC increased its capital to 110 billion VND, with Mr. Hoang still holding 90% ownership, and shareholder Nguyen Thi Huyen, who shared the same address as Mr. Hoang, replaced Nguyen Ngoc Thanh with a 10% stake.

In March 2019, IMC increased its capital to 160 billion VND and then to 220 billion VND in July 2021, with no change in the ownership ratio.

According to the introduction, IMC researches and produces products such as precious herbs according to traditional medicine, combining technology, applying biotechnology, quantum technology in vegetable growing, shrimp farming, and birdhouse farming…

IMC also deploys the VAC 2.0 model, which is a combination of birdhouse farming with fish/shrimp farming and organic vegetable or flower growing, along with a space for tourism and farm exploration…

According to data recorded by PV in June 2017, IMC mortgaged machinery and equipment formed in the future belonging to the “IMC Quang Minh 2 High-tech Factory Project” at Vietcombank, Transaction Office Branch. The address of the project is Lot 38-2, Quang Minh I Industrial Park, Me Linh, Hanoi.

In September 2020, IMC mortgaged 25 types of machinery and equipment at the GMP-standard Herbal Extract Factory in Quang Minh Industrial Park, Me Linh, Hanoi, at BIDV Hoan Kiem Branch.

In September 2022, IMC mortgaged 23 types of machinery and equipment belonging to the “IMC Quang Minh 2 High-tech Factory Project” at Vietcombank, Transaction Office Branch.

While IMC is responsible for research and production, Vinalink Group is in charge of distributing and trading the products through a multi-level marketing model.

Vinalink Group was established in 2006 and operates in the functional food business for healthcare. The products traded by Vinalink Group are diverse, ranging from functional foods in the form of drinks to boost immunity, ginseng essence… to dermo-cosmetics such as sunscreen, skin care creams, facial cleansers, shampoos, and conditioners.

In November 2023, the National Competition Committee issued a decision to administratively sanction Vinalink Group with a fine of 185 million VND.

Specifically, the company had committed the following acts: Failure to comply with the registered rules of operation; Failure to properly train multi-level marketers as prescribed by law; Appointment of unqualified trainers to conduct basic training for multi-level marketers; Failure to supervise the activities of multi-level marketers to ensure their compliance with the company’s rules of operation.

Scientific Research

In addition to the above-mentioned enterprises, Mr. Nguyen Xuan Hoang is also the General Director and Chairman of the Board of Directors of Vinapet Investment and Production Joint Stock Company. This company was established in July 2022 and registered for business in the field of household goods trading.

The company has a charter capital of 9.9 billion VND, in which Mr. Nguyen Xuan Hoang holds 45%, Mr. Nguyen Tat Dat holds 10%, Dang Hong Thai holds 35%, and Nguyen Thu Phuong and Nguyen Dang Ninh each hold 5%.

Besides his business activities, Mr. Nguyen Xuan Hoang is also involved in scientific research as a co-founder and Vice Director of the Institute of Functional Foods (VIDS).

Established in 2022, VIDS is a scientific and technological organization under the Vietnam Association of Functional Foods, where Mr. Nguyen Xuan Hoang serves as Vice President. The institute operates in multiple fields, including scientific and technological research and application; scientific and technological services; production and trading of products resulting from research activities.

One of the scientific research topics headed by Pharmacist Nguyen Xuan Hoang is titled “Research, Development, and Mastery of Industrial-scale Production Technology for Some Microbial, Enzymatic, and Protein Preparations,” with the code CNC.02.DAPT/13.