TV Achieving Perfection
Visual and audio technology in audiovisual devices has advanced significantly in recent years. In terms of display quality, the 4K and 8K standards are gradually surpassing Full HD content, delivering astonishing picture clarity. Audio has also been enhanced with Dolby ATMOS, approaching the standards of modern movie theaters. Thanks to innovations in screen technology, particularly from leading global manufacturers, OLED, QLED, and Neo QLED screens are now more accessible to consumers after years of LCD dominance.
Screen sizes have also been on the rise. According to a consumer trend survey conducted by Samsung across Southeast Asia and Oceania in 2023, involving 1,920 participants, there has been a 20% increase in the demand for TVs larger than 60 inches. In Vietnam, Samsung has solidified its position as a top TV brand, dominating the large-screen TV market with a 58.9% market share for 75-inch TVs, 73.8% for 85-inch TVs, and an impressive 89.68% for TVs over 90 inches.
Larger screens are becoming the preferred choice for TV buyers. Samsung, a leading global and Vietnamese TV brand, dominates the market for large-screen TVs.
As TV technology and the industry continue to reach new heights, the TV market is showing signs of saturation. One noticeable trend is the longer lifespans of products and the slower introduction of new technologies. Compared to dynamic markets like smartphones, where technology changes annually, the TV market appears relatively quiet.
A New Era with Samsung AI TV
Samsung, the world’s leading TV brand for 18 consecutive years, faces both opportunities and challenges in innovation. Their TVs have consistently broken sales records and garnered numerous awards at top consumer electronics exhibitions such as CES and IFA. The company’s Neo QLED and OLED TVs have swept “Editor’s Choice” and “Top Pick” accolades from renowned tech publications like Expert Reviews, Newsweek, Trusted Reviews, and Techaeris. Additionally, Samsung is future-proof with its Micro LED technology, offering unparalleled control over pixels through ultra-small LEDs (100 micrometers or less), resulting in impressive contrast and brightness.
Neo QLED and OLED TVs from Samsung have been highly acclaimed and selected as “Top Picks” by international tech experts.
To surpass its own achievements and continue leading the market in the new technology era, Samsung has leveraged AI. The recently launched Samsung AI TV series in early 2024 showcases the future of audiovisual entertainment, with AI development taking center stage. Artificial intelligence, combined with Samsung’s strengths in chip manufacturing and hardware, delivers a comprehensive upgrade to audio and visual experiences.
The third-generation NQ8 AI processor, with twice the NPU power and 512 neural networks (eight times more than its predecessor), introduces remarkable features: 8K AI Upscaling Pro enhances any input resolution to 8K, AI Motion Enhancer Pro reduces blur and enhances sharpness for fast-moving objects, Active Voice Amplifier Pro automatically adjusts TV audio based on surrounding noise, AI Auto Game Mode optimizes settings for specific games, and AI Customization Mode personalizes color and image settings for individual users.
AI-enhanced audio and visual experiences on Samsung AI TV elevate in-home entertainment to new heights.
To further enhance users’ in-home entertainment experiences, Samsung has incorporated its exclusive technologies into AI TV. Knox Security, recognized in 31 countries worldwide, sets Samsung apart from competitors with its ability to block phishing websites, enhance personal information protection, and provide automatic 24/7 security updates. SmartThings home management allows users to connect their Samsung AI TV to smart home devices and control their entire home from the TV screen. Additionally, AI Energy saves up to 30% of power consumption, ensuring that families can enjoy their entertainment worry-free.
With Knox security solutions, SmartThings connectivity, and AI Energy for power savings, families can fully immerse themselves in entertainment without worries.
Samsung AI TV also elevates the brand’s existing strengths, such as a diverse app store and sleek designs. The TV offers a range of popular entertainment apps, including Netflix, VieON, Galaxy Play, and FPT Play, with exclusive free trial packages for new users. The “Infinity Air Design” features an ultra-slim bezel and a mirrored base, creating the illusion of a floating screen that enhances the aesthetics of any living space.
The “Infinity Air Design” on the Neo QLED TV not only provides an immersive entertainment experience but also enhances the beauty of any living space.
The year 2024 marks the widespread integration of AI into various aspects of life. In this pivotal phase, Samsung AI TV serves as an effective bridge, ushering users into an era of automated and personalized entertainment experiences tailored to all. For more information about Samsung AI TV and attractive promotions offering up to VND 40 million in benefits (including a Galaxy S24 phone, S700D soundbar, 3-year warranty, 0% installment plans, and entertainment app packages), please visit here.
