The Better Choice Awards Are Back: Businesses Can Submit Their Nominations Now!

The Better Choice Awards celebrate and honor innovative values that bring practical benefits to users.

Better Choice Awards is an annual award organized by the National Innovation Center in collaboration with VCCorp JSC, under the direction of the Ministry of Planning and Investment. The awards aim to honor and celebrate innovative breakthroughs in products, services, and achievements that bring practical benefits to consumers.

Besides emphasizing innovation and consumer-centricity, the Better Choice Awards 2024 aims to encourage and honor new brands in the market that have made a strong creative impression and offered unique products and services. These brands and products can come from well-known names in the industry or newcomers. The common denominator is their mission to help consumers access the most worthy values for their money, offering better options than what they currently have and fulfilling their needs entirely.

Better Choice Awards 2024’s Category System

The Better Choice Awards sets itself apart by not seeking the best choices in a particular segment but focusing on consumers’ realistic needs. It guides them to find the most suitable brands and products according to their usage purposes across three critical sectors: technology, automotive, and consumer services. We aim to create unique values for the community. Returning for its second season, the Better Choice Awards promises to bring exciting and unexpected changes.

The 2024 Car Choice Awards will prioritize the practical needs of first-time car buyers and those who prioritize design or brand. On the other hand, the Smart Choice Awards will emphasize the innovative values of technology products and applications already on the market, benefiting consumers. By combining innovation and practical needs, the Car Choice Awards and Smart Choice Awards form a comprehensive award system that caters to both expertise and strong influence, aligning with current consumer trends.

Innovative Choice Awards Enters the Realm of Finance and Banking, Fashion, Transportation Services, and AI

The Innovative Choice Awards category of the Better Choice Awards 2024 celebrates innovative values in almost all consumer products and services across various industries, including finance and banking, FMCG, travel, healthcare, and more. It aims to promote and spread the reach of innovative brands to consumers.

For the first time in 2024, the awards will introduce a system of awards related to the finance and banking sector. This category will feature a special set of criteria, including four main criteria and twelve sub-criteria, developed with the expertise of PwC, one of the world’s leading auditing firms.

The award is expected to accept nominations through https://betterchoice.vn/ until September 13, 2024. Public voting will commence on September 6, 2024, and conclude, along with the final judging, on September 20, 2024. The Better Choice Awards 2024 gala, combined with an artistic performance, is anticipated to take place on October 2, 2024.

Official information about the awards will be announced on September 6, 2024, at a press conference held at the headquarters of the Ministry of Planning and Investment, located at 6B Hoang Dieu, Ba Dinh District, Hanoi.