LPBank Appoints Goalkeeper Dang Van Lam as Brand Ambassador for 2024-2025

LPBank, one of Vietnam’s leading financial institutions, has chosen goalkeeper Dang Van Lam as its Brand Ambassador for the year 2024-2025. Van Lam, the number one goalkeeper for Vietnam’s national team, embodies the qualities of talent, agility, creativity, and a resilient spirit, making him an ideal representative of LPBank’s core values.

LPBank’s decision to appoint Van Lam as its Brand Ambassador underscores the bank’s unique brand-building strategy, emphasizing proximity, trustworthiness, and reliability in the eyes of its customers. With his impressive career highlights and unwavering dedication to his team’s success, Van Lam has earned the trust and support of LPBank and football enthusiasts nationwide.

As LPBank’s Brand Ambassador, Van Lam will play a pivotal role in promoting the bank’s products and services to customers and partners, further enhancing LPBank’s image and position in the Vietnamese financial landscape. Van Lam’s appointment is a testament to LPBank’s commitment to a differentiated brand strategy and its focus on building long-term relationships with its customers.

“I am deeply honored and delighted to be chosen as LPBank’s Brand Ambassador,” said Van Lam. “This motivates me to continue performing at my best, making Vietnam proud, and maintaining a positive image in the eyes of our supporters. I will strive to excel in my new role, working alongside LPBank to bring high-quality financial products and services to our customers, ultimately enhancing their prosperity.”

Prior to this appointment, LPBank also signed a Brand Ambassador agreement with Nguyen Hoang Duc, a talented 26-year-old Vietnamese footballer who has won the Golden Ball award twice and the V.League championship once. LPBank’s selection of exceptional athletes as Brand Ambassadors underscores its commitment to a strong and effective growth strategy, setting the bank apart in the highly competitive financial industry.

LPBank, formerly known as Loc Phat Bank, has established itself as one of the fastest-growing joint-stock banks in Vietnam. With over 1,200 transaction offices across 63 provinces and cities nationwide, LPBank offers a diverse range of products and services. The bank is committed to providing flexible credit programs and attractive interest rates to support businesses’ production and trading activities, contributing to the country’s sustainable economic development.

On July 15, 2024, LPBank officially changed its name to Loc Phat Vietnam Bank, marking a new phase in its development with a renewed business strategy and a focus on delivering enhanced value to its customers, partners, and shareholders.

Over its 16-year history, LPBank has solidified its reputation as one of Vietnam’s most important banks, ranking among the top 500 banks globally for brand value in 2024. The bank has also been recognized as one of the Best Companies to Work for in Asia and has received numerous prestigious domestic and international awards.