**Supporting Ly Son’s Specialty Garlic**
On August 17, 2024, a promotional event for Ly Son specialty garlic took place with the participation of representatives from the Ministry of Agriculture and Rural Development, the People’s Committee, and local farmers from Ly Son Island, along with the Nam Ngu brand under Masan Consumer Holdings Corporation. The event marked a new milestone, further enhancing the position of Ly Son garlic, not only in the domestic market but also internationally.
Ly Son specialty garlic is closely associated with the lives of local farmers.
Ly Son Island has long been known as the “Kingdom of Garlic.” Thanks to its pungent aroma, spicy yet mildly sweet taste, small white cloves with uniform segments, and high essential oil content, Ly Son garlic is considered a precious specialty of this central region island district. Additionally, garlic provides practical economic value as it currently sells for three to four times the price of regular garlic due to its popularity among consumers and its use as a valuable medicinal herb in medicine. Understanding this value and aiming to create delicious and high-quality products that combine Vietnamese specialties, the team at Masan Consumer has researched and developed Nam Ngu Chili Garlic Sauce using 100% garlic from Ly Son Island.
The sweet and sour chili garlic sauce is an integral part of Vietnamese family meals.
Exactly one year after its launch, over five million bottles of Nam Ngu Ly Son Chili Garlic Sauce have been consumed, demonstrating consumers’ trust in the quality of the product. As a result, the reputation and value of Ly Son garlic have been elevated to new heights. From July 1, 2023, the Nam Ngu brand officially signed a long-term supply agreement with the People’s Committee and local farmers of Ly Son Island to procure Ly Son garlic for producing Nam Ngu Ly Son Chili Garlic Sauce, ensuring a stable market for this local specialty.
Nam Ngu’s partnership with local farmers contributes to enhancing the value of Ly Son garlic.
At the event, the Nam Ngu brand committed to continuing its strong promotion of Ly Son garlic in the domestic and international markets through its high-quality products available in retail stores and supermarkets nationwide. Additionally, Masan Consumer also provided financial support of VND 1 billion for the expansion of the agricultural irrigation system using water from the Thoi Loi reservoir, ensuring a water supply for farming garlic and boosting the motivation of local farmers. With a guaranteed market, the value of garlic and the brand will be enhanced, leading to higher incomes for farmers, allowing them to confidently increase productivity and contribute to the sustainable development of the local economy.
Setting a Record with the Most Diverse 15-Meter Spring Roll in Vietnam
The recent promotional event also featured other exciting activities, notably the creation of the most diverse 15-meter spring roll in Vietnam by Nam Ngu. Fifteen artisans meticulously crafted this massive and colorful spring roll, incorporating 15 different fillings representing various regions of the country.
Nam Ngu sets a Vietnamese record with the most diverse spring roll.
Spring rolls are a renowned specialty of Vietnam. This record-breaking spring roll, created by 15 artisans with various fillings and a multitude of colors and flavors, showcases the culinary characteristics of different regions. Even more remarkable was the pairing of the spring roll with Nam Ngu Ly Son Chili Garlic Sauce, which added a sweet and sour taste with a hint of spiciness and the distinctive aroma of Ly Son garlic. Guests at the event who sampled this unique combination of spring roll and Nam Ngu Ly Son Chili Garlic Sauce were thoroughly impressed.
The unexpected appearance of singer My Tam delighted the audience.
The audience was also entertained by a performance and interaction with singer My Tam, a native of central Vietnam. Her presence at this special event not only showed her support for the renowned regional specialty but also helped spread the value of Ly Son garlic to a wider audience. During her performance, My Tam delivered an emotional rendition of “Que Huong Tuoi Tho Toi” (My Hometown) as a heartfelt tribute to her beloved central region.
The promotional event not only raised awareness about the precious value of Ly Son garlic but also opened up new opportunities for the potential development of this specialty brand in the future. Through this event, Masan Consumer demonstrated its unwavering commitment to accompanying local farmers from various regions nationwide in elevating the value of Vietnamese specialties, including garlic, ginger, chili, pepper, onion, and turmeric.
As part of Masan Consumer’s “Go global – Make Vietnamese Foods – Global Foods” strategy, Nam Ngu has been and will continue to collaborate with regions known for their specialties, intensifying research and development to introduce high-quality products made from specialty ingredients to meet the demands of domestic and international consumers.
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