The Power of Partnership: Unlocking Sales with Accesstrade’s CEO

What are your thoughts on the current market challenges?

When businesses start complaining about the market being tough, it’s a clear indication that things are indeed challenging. Having accompanied thousands of enterprises since 2015, I believe we are in a phase where many organizations need to optimize their operations and sales processes, especially in the online realm. It’s no longer feasible to rely solely on offline strategies for survival in today’s competitive landscape.

The current market is a true “battlefield,” ready to eliminate weaker players if they don’t adapt. This brings us to the perennial topic of digital transformation, which is often easier said than done.

Recently, Accesstrade, along with our partners, hosted the Social & Affiliate Global Summit in Ho Chi Minh City on August 1st. While many attendees were interested in my presentation, the event also provided me with a valuable opportunity to listen to the concerns and challenges faced by individual businesses and clients.

I learned that enterprises aiming to expand and grow through digital transformation are currently facing numerous obstacles. The most prominent issue remains the execution of sales or marketing campaigns in a multi-channel, multi-platform environment. With the complexity of this trend, businesses struggle with tracking, managing, and optimizing their ROI, rather than a lack of personnel or capital.

In your opinion, what are the solutions to these challenges?

Accesstrade is not the only player in the market offering marketing and sales solutions. Many enterprises also have their in-house sales teams. However, Accesstrade takes a more comprehensive approach, leveraging our strength in generating over 6 million monthly orders from 1500 different brands. While in-house teams might focus on selling their own products, and e-commerce platforms excel at physical goods, we can sell anything and everything, across all brands.

Over the past decade, Accesstrade has gathered invaluable data through our network of partners, orders, customers, and SKUs, leading to the development of our 5GS solution suite. 5GS aims to comprehensively support enterprises in five critical and resource-intensive areas: attracting new customers, measuring ROI, multi-channel coverage, optimizing user experience, and developing a holistic growth strategy for the next 3-5 years.

That sounds intriguing. But is this a “cure-all” solution for all businesses, or does it cater to a specific niche?

Recognizing the diverse needs of enterprises, Accesstrade has developed five distinct solutions, as illustrated in the image below:

The 5GS solution suite by Accesstrade, offering five distinct solutions to cater to different business needs.

G-T (Growth Traffic) is designed for businesses seeking to increase traffic and receive strategic guidance in building sales channels from Social Commerce to E-Commerce. With our network of 2.5 million publishers and multi-touchpoint marketing capabilities, we can optimize traffic and address the challenges of the old approach, where businesses might build numerous channels but struggle to manage and generate sales.

G-A (Growth Acquisition) is highly effective during the “Registration/Account Activation” phase of the customer journey, helping to boost the number of genuine users experiencing the services. Businesses only pay for qualified leads that meet their predefined quality standards, thus ensuring maximum ROI.

G-S (Growth Sales) is a solution tailored for enterprises with strong flagship products, a solid foundation, and a substantial market value. G-S leverages the extensive sales capabilities of our Publishers/KOCs network and only charges a fee for successful orders.

G-LC (Growth Loyal Customer) excels in the “Habit Formation” phase of the customer journey and is particularly ideal for businesses with apps/e-services that cater to a large user base. G-LC aims to create a super-app ecosystem, retaining users through 7.5 million SKUs from trusted brands.

Lastly, we offer G-U (Growth Universal), our strategic consulting service. Enterprises will receive support and guidance in developing a comprehensive growth strategy, from planning to execution, for the next 3-5 years, backed by industry experts.

Are you and your team at Accesstrade confident about delivering on these five significant products with their extensive features?

Our confidence stems from the 3Cs of Accesstrade: People, Technology, and Community. These are not mere words; they are backed by real-world case studies demonstrating our successful track record. We have tackled complex challenges presented by renowned partners in the market, such as Shopee, MB Bank, and Vinfast, utilizing our 5GS solutions.

Moreover, we don’t work in isolation. Accesstrade creates a large playground, bringing together leading entities in the market to form a “big game” for the online industry in Vietnam. Businesses only need to focus on having great products, and we’ll take care of the sales!

Thank you for this fascinating conversation!

Enterprises interested in learning more about our 5GS sales solutions can register here to receive free consultation from the Accesstrade team.