The Demand-Supply Mismatch in the Luxury and Mid-Range Apartment Segments
Binh Duong Province, located in the key southern economic region and bordering Ho Chi Minh City – the country’s largest economic center, has attracted FDI with its convenient location and well-developed infrastructure. With 4,300 projects, it ranks among the top three provinces in Vietnam for FDI attraction.
Binh Duong is also an industrial powerhouse, boasting 38 industrial parks and 12 industrial clusters. By 2030, it is planned to have 42 industrial parks spanning an area of approximately 18,600 to 21,000 hectares.
The province’s robust economic growth and continuous expansion of industrial parks have attracted a large influx of highly skilled workers. With a current population of around 2.8 million, of which more than 50% are migrants, many of whom lack stable housing, the demand for real estate in Binh Duong is consistently high.
The lack of mid-range “affordable” apartment projects in Binh Duong
Ho Chi Minh City and Binh Duong are considered the two largest real estate markets in southern Vietnam. However, in recent years, the market has predominantly seen the development of luxury apartment projects, with average selling prices ranging from VND 5-7 billion per unit, and some even reaching hundreds of millions of VND per square meter. This has created a significant gap in the mid-range “affordable” segment, failing to meet the actual needs of the majority of homebuyers.
Amid the saturation of the luxury segment and the scarcity of affordable options, Benhill Apartments has set a new standard for housing, offering premium living standards at unparalleled prices and with exceptional policies. Benhill has become a symbol of youthful living, breaking down financial barriers and bringing dreams of a cozy home within closer reach.
Benhill – Making Homeownership Dreams a Reality
Located just a 30-minute drive from Ho Chi Minh City, Benhill Apartments are strategically positioned on Thuan Giao 25 Street, Thuan Giao 2 Ward, Thuan An City. The apartments are conveniently close to industrial parks such as Viet Huong and VSIP1, which are just a 5-minute drive away. Within a 3-kilometer radius, residents can access a range of educational institutions, from kindergartens to Thuan Giao Secondary School and Binh Duong University of Technology and Economics. Modern healthcare facilities, including the Tam Thien Tam Polyclinic and Columbia Asia International Hospital, are also nearby. Additionally, major shopping centers like Aeon Mall Canary, Lotte Mart, and MM Mega Market are just a 15-minute drive away, catering to the daily needs of Benhill residents.
With a diverse range of apartment sizes, from 37.4 sqm to 95.8 sqm (wall-to-wall), and configurations of 1 to 3 bedrooms, Benhill Apartments offer optimal functionality and natural lighting. They are an ideal choice for young families and single professionals, particularly engineers, experts, and workers employed in the nearby industrial parks of Thuan An and its vicinity.
Benhill Apartments – A Symbol of Youthful Living in the Heart of Thuan An City
Benhill Apartments are priced competitively, starting at just VND 26 million per square meter, or approximately VND 1.1-1.5 billion for 1 to 2-bedroom units. This pricing hits the sweet spot for a large portion of homebuyers in southern Vietnam, who are seeking affordable housing options.
In addition to its attractive pricing, Benhill offers an exceptional sales policy. With an initial investment of just VND 150 million, equivalent to 10% of the apartment’s value, buyers can sign a purchase agreement and become owners of a 2-bedroom apartment. Upon receiving the apartment keys (within 18 months of the first payment), buyers are required to pay only 35% of the apartment’s value. Simultaneously, banks offer loans of up to 60% of the apartment’s value at a 0% interest rate for the first 18 months. This not only makes homeownership more accessible but also alleviates the financial burden on buyers by reducing the need for substantial capital accumulation before purchasing a home.
Benhill is one of the few condominium projects in Binh Duong that has completed all the necessary legal procedures and obtained permission for the sale of future construction before its official market launch. Its transparent legal status, reasonable pricing, and small initial capital requirement, coupled with its proximity to industrial parks and Ho Chi Minh City, have made Benhill a highly sought-after project for both end-users and investors, despite being a new entrant to the market.
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