In the recent “Tinh Hoa Viet Du Ky” livestream on August 15, Shopee took viewers on a journey to the Southeast region to explore the products of three provinces: Binh Duong, Dong Nai, and Binh Phuoc.
During the event, Shopee partnered with Vinamit, Tuong Viet Hoa Sen, and Thuc Pham Sach Me Ro, along with local sellers, to bring hundreds of kilograms of dried agricultural products and hundreds of bottles of traditional Vietnamese sauce to consumers. Within just two hours of broadcasting, the program attracted millions of views across platforms and achieved an impressive 8,000 orders.
TUONG VIET HOA SEN: EMBRACING INNOVATION TO PRESERVE TRADITION, SECURING 700 ORDERS IN 120 MINUTES
As the daughter of the founders of Tuong Viet Hoa Sen, Mr. Le Xuan Son and Mrs. Tran Thi Tam, Ms. Phuoc Tien has witnessed the countless challenges her parents faced in maintaining the traditional craft of making fermented bean sauce. Ms. Tien shared, “It is through this spirit of continuous learning and development that Tuong Viet Hoa Sen has thrived today, adopting modern technologies to create quality Vietnamese products at affordable prices.”
Over the years, Tuong Viet Hoa Sen has continuously sought opportunities to reach a wider audience. Their participation in “Tinh Hoa Viet Du Ky” marked a new step in their journey to strengthen consumer trust in their quality products made from natural ingredients.
THUC PHAM SACH ME RO: CRAFTING A COMPREHENSIVE PROMOTION STRATEGY WITH SHOPEE
Growing up in a farming family, Ms. Pham Thi Trang, the owner of Thuc Pham Sach Me Ro, understands the struggles of farmers facing unpredictable market demands. Determined to make a change, she started her business with the region’s abundant nuts, aiming to spread the value of Vietnamese agricultural products and create sustainable livelihoods for the local community. In this endeavor, Shopee has been her trusted partner in reaching a diverse range of customers.
In the lead-up to “Tinh Hoa Viet Du Ky,” both the platform and Thuc Pham Sach Me Ro continuously teased the event on various communication channels and social media platforms. During the livestream, Shopee captivated the audience by offering exclusive vouchers with a 30% discount, vouchers worth up to VND 188,000, and millions of Shopee Xu.
As a result, Thuc Pham Sach Me Ro impressively secured over 800 orders during the “Tinh Hoa Viet Du Ky” livestream. Moreover, after the program ended, viewers were directed to the shop’s livestream for further product consultations and purchases. With Shopee’s support in boosting visibility, the number of orders placed during Thuc Pham Sach Me Ro’s individual livestream tripled compared to regular days.
VINAMIT INTRODUCES NEW PRODUCTS, ACHIEVING A SEVENFOLD INCREASE IN ORDERS
When it comes to Vinamit’s best-selling products, people often think of popular dried fruits like dried jackfruit, banana, and sweet potato. However, the star of the “Tinh Hoa Viet Du Ky” livestream on August 15 was their freeze-dried celery juice. By sharing the story behind their health-focused production process, Vinamit witnessed a 50% increase in orders for their freeze-dried celery juice after the live event compared to the total sales from the beginning of the year.
Looking back on the journey so far, the “Tinh Hoa Viet Du Ky” livestream series has left a profound impact on Shopee users, accompanied by impressive numbers with each episode. The program has not only promoted hundreds of “made-in-Vietnam” products nationwide but also connected local enterprises with consumers through inspiring stories and engaging interactive activities.
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