WinMart’s fresh shopping experience, along with attractive promotions, captures the attention of consumers.
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“With a 4% LFL revenue growth in minimart stores in July compared to June, WinCommerce has achieved its second consecutive month of net profits. This indicates significant potential for improved profit margins in Q3 and a positive contribution to the overall profits of the Masan Group,” shared Ms. Nguyen Thi Phuong, CEO of WinCommerce.
The year-end holidays, with their grand festivities, corporate parties, and gatherings of family and friends, mark the peak of consumer shopping demand. According to the General Statistics Office of Vietnam, the total retail sales of goods and services consumption nationwide in July 2024 is estimated at VND 528.3 trillion, a 9.4% increase compared to the previous year, and this trend is expected to continue until the end of the year.
According to economic experts, most retail businesses view the year-end as an excellent opportunity to stimulate consumer demand, as this period can contribute 30-40% of annual sales.
Even in the current Q3, WinCommerce has been implementing attractive pricing strategies to boost consumption. Specifically, in July, to offer a quality shopping experience at reasonable prices to consumers nationwide, WinCommerce launched a promotional campaign: “Deal to Cool Down the Heat – Dramatic Discounts,” offering attractive deals across various product categories throughout its system. For this year’s National Day holiday on September 2nd, the WinMart supermarket system and WinMart+/WiN stores will introduce a series of “Super Cheap Price” promotions to meet consumer shopping needs.
Additionally, WinCommerce has proactively collaborated with domestic and foreign brands to deliver quality products at competitive prices and enhanced benefits for consumers. In 2023 and 2024, WCM joined forces with brands like Ariel, Lifebuoy, Vinamilk, and Neptune to host Brand Weeks. These are collaborative programs between the retail chain and brands to promote quality products with special offers. WCM actively partners with domestic and international brands to offer quality products at competitive prices and enhance consumer benefits. For instance, in the first week of August, WinCommerce collaborated with Masan Consumer to organize a “Chin-Su Chili Sauce Brand Week” at 3,673 supermarkets and stores across its system.
As an essential component of WinCommerce’s strategy to connect consumers and brands, the WiN membership program has been undergoing positive changes, significantly contributing to WCM’s sustainable profit growth.
During the year-end shopping season, in addition to regular promotions, consumers can further benefit from WinCommerce’s WiN membership program. This loyalty program offers a 20% discount on WinEco and MEATDeli products.
Currently, the WiN membership program has reached 10 million members and is projected to attain 30 million by 2025. To enhance the program’s benefits, WCM plans to collaborate with Phuc Long and other reputable domestic and international partners, integrating their products and services into the platform.
According to Masan’s report, WCM’s strategic focus for the second half of 2024 is to continue optimizing profits by accelerating LFL growth to 8-9% year-over-year. WCM will further strengthen its position in rural areas with the WinMart+ Rural model. The WiN membership program will be optimized to bring value to the Masan ecosystem and partner brands.
| In Q2 2020, to form the “Point Of Life” ecosystem that seamlessly integrates online and offline experiences and better serves the diverse needs of consumers, Masan (WinCommerce’s parent company) completed the purchase of an additional 12.6% stake in The CrownX (the consolidated consumer platform – Masan Consumer Holdings and retail – WinCommerce) for a total cash value of $862 million. Following this transaction, Masan held approximately 82.6% of The CrownX’s shares and increased its economic interest in WinCommerce to 69.17%. Four years later, WinCommerce has repaid Masan’s investment, demonstrating the success of the company’s consistent strategy of focusing on consumer retail business investments. |
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