Vietnam’s Fruit and Vegetable Exports on the Rise: Diversifying Markets and Boosting Economic Growth
According to recently released figures from the Vietnam Fruit and Vegetable Association, the country’s fruit and vegetable exports in August are estimated to have surpassed $700 million, marking a 26.8% increase from the previous month and a significant 50.8% jump from the same period last year.
In the first eight months of the year, fruit and vegetable exports are estimated to have reached $4.58 billion, reflecting a 29.1% increase compared to the same period in 2022. China remains the largest import market for Vietnamese produce, with a trade value of $2.93 billion, accounting for a substantial 64% of Vietnam’s total fruit and vegetable export market share. The United States and South Korea follow closely behind, with trade values of $223.5 million and $223 million, respectively, representing increases of 31% and 51% from the previous year.
In an interview with Tien Phong, Mr. Dang Phuc Nguyen, Secretary-General of the Vietnam Fruit and Vegetable Association, expressed his optimism about the prospects for Vietnamese agricultural products. With a range of fruits and vegetables gaining access to new markets (such as frozen durian and coconuts in China, and passionfruit soon to be exported to the US), Vietnam’s agricultural sector is poised for significant growth, potentially surpassing last year’s record of nearly $5.7 billion in exports.
Vietnam’s fruit and vegetable exports reach nearly $4.6 billion in the first eight months. |
Mr. Nguyen highlighted frozen durian as the product with the most significant potential for a breakthrough. The opening of the Chinese market for this product is expected to mitigate price fluctuations during peak harvest seasons.
“Previously, Vietnam’s export prices for frozen durian were relatively low due to competition from other countries. With the vast Chinese market now accessible, we anticipate a notable increase in prices for frozen durian, with this product alone expected to reach a trade value of $300 million by 2025,” Mr. Nguyen stated.
Turning to passionfruit, Mr. Nguyen noted that in the past five years, Vietnam’s production and export value of this fruit had increased by over 300%, consistently ranking among the top 10 fruits with the highest export value. In 2023, passionfruit exports surpassed $222 million.
Vietnamese passionfruit is now exported to markets with stringent quality, quarantine, and food safety requirements, including Australia, France, Germany, the Netherlands, South Korea, Switzerland, and China. The country holds a significant share in the total import demand for these markets.
 Passionfruit presents an opportunity to boost exports by hundreds of millions of dollars with access to the US market. |
“While we export about 3-5% of our passionfruit production to the demanding European market and about 20% to China, the majority is consumed domestically or used for juice production. With the US opening its doors to our passionfruit, we anticipate an increase in export value of between $50 and $100 million,” Mr. Nguyen said.
Regarding coconuts, the signing of a protocol with China is expected to significantly boost export value in the near future.
In an interview with Tien Phong, Mr. Tran Van Duc, Chairman of the Board of Directors and General Director of Ben Tre Coconut Investment Joint Stock Company, shared his enthusiasm for the news of fresh coconut exports to China. He believes that the official export of fresh coconuts will lead to a two- to three-fold increase in prices for farmers due to high demand.
Mr. Cao Ba Dang Khoa, Vice Chairman and General Secretary of the Vietnam Coconut Association, added that the demand for fresh coconut imports is also high in other markets like India and the Middle East, driving up product prices. He expects coconut exports to reach $250 million and the industry to surpass $1 billion in value this year.
Xuan Phong
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