The Future of Smart: TCL Unveils Its Latest Innovations at IFA 2024

TCL Electronics, a leading consumer electronics company and global TV brand, unveiled an impressive lineup of new products at IFA 2024, including its premium QD-Mini LED TV, the NXTFRAME TV, mobile devices, and innovative home appliances. With this launch, TCL is elevating the smart and healthy living experience for its customers worldwide.

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Redefining Home Entertainment Systems

TCL at IFA 2024 promises the launch of a host of new technologies.

As the television industry continues to evolve towards larger screen sizes and higher image quality, TCL officially adds two new products to its pioneering QD-Mini LED TV collection: the premium X11H and C765. With comprehensive halo backlight control technology, both TV models can precisely adjust the entire process from lighting to image display, completely eliminating halo effects and delivering a true cinematic viewing experience. As the pinnacle of the large-size QD Mini LED TV range, the 98-inch X11H also features 14,112 local dimming zones, enhanced contrast, and brightness levels reaching 6,500 nits, bringing every frame to life with unprecedentedly intricate image details.

Introducing the NXTFRAME TV

NXTFRAME is not just a television; it’s a fusion of digital art and home entertainment, allowing for personalized experiences, seamlessly blending with your interior decor as a reflection of your refined taste.

The unveiling of the TCL NXTFRAME TV

The Pro version of the TCL NXTFRAME TV is equipped with a sound system from Bang & Olufsen, a renowned global audio brand. With Bang & Olufsen audio, the TV’s soundbar and subwoofer are fine-tuned and tested by the very same acoustic experts who perfected the world’s iconic speakers, ensuring sound quality that meets their legendary standards.

Other products supporting the home entertainment experience include the Q85H soundbar, which delivers impressive surround sound, and the professional TCL R8U display. TCL also announced that Dolby Atmos FlexConnect technology will be featured in its premium product portfolio in 2025, including the X series. Dolby Atmos FlexConnect offers the freedom to place speakers anywhere in the room, intelligently optimizing the Dolby Atmos experience.

Revolutionizing Mobile Devices with Optimal Enhancements

At IFA 2024, TCL unveiled the latest TCL 50 NXTPAPER series, equipped with NXTPAPER 3.0, the newest iteration of TCL’s award-winning display technology, optimized for the human eye. It also introduces the groundbreaking NXTPAPER Key feature, allowing users to effortlessly switch between regular display mode and an e-ink-like, energy-saving mode with a simple button press. This NXTPAPER device also integrates AI capabilities through a collaboration with Microsoft, offering users enhanced convenience and efficiency.

Mobile Technology with an Eye for User Comfort

Alongside the new NXTPAPER series, TCL also introduced the TAB 11 Gen 2, boasting an 11-inch NXTVISION display with slim bezels and all-day battery life.

Seamlessly Connected Smart Home Appliances Elevate Your Lifestyle

Embracing modern living, TCL introduced a range of smart home appliances with new color, material, and finish (CMF) options, delivering aesthetics, durability, and an optimized user experience. With advanced technology, reduced operational noise, voice control, and smart integration, the TCL FreshIN 3.0 air conditioner not only ensures superior performance but also achieves an A+++ energy efficiency rating.

A Fresh Take on Air Conditioning

Another breakthrough in the kitchen appliance category is the TCL Free Built-in refrigerator and Elite Kitchen Combi. The TCL Free Built-in refrigerator seamlessly fits into kitchen spaces with just a 1 cm gap on each side, while the Elite Kitchen Combi offers a versatile and convenient space organization solution.

TCL also launched its latest washing machines and dryers, capable of eliminating almost all bacteria through high-temperature steam washing technology, along with the integration of the Fresh On feature, which optimally prevents odors and wrinkles in clothing.

TCL’s Booth at IFA 2024

Date: September 6-10, 2024

Location: Hall 21A, Messedamm, Berlin, Germany

About TCL Electronics

TCL Electronics (1070.HK) is a leading consumer electronics brand and one of the world’s largest TV manufacturers. TCL operates in over 160 markets globally and specializes in researching, developing, and manufacturing consumer electronics products ranging from TVs, audio devices, home appliances, mobile devices, commercial displays, and many more. For more information, please visit: https://www.tcl.com.