The Successful Trung Nguyen E-Coffee Franchise Model Launches an Upgraded Version

Trung Nguyen E-Coffee – A Community of Three Coffee Civilizations

The Trung Nguyen E-Coffee model has just officially launched its new 2024 version with the message, “Community of Three Coffee Civilizations – Convergence of Quintessence.” It features a unique and distinctive design, from space identification, product lines, menus, to diverse collaboration packages, aiming to connect all coffee shops in the country and build a community of three coffee civilizations in Vietnam and internationally. This contributes to shaping the image of Vietnam as a coffee powerhouse. According to CNN, “Trung Nguyen E-Coffee represents part of the strategic vision of the Trung Nguyen Legend Group to elevate the appreciation of Vietnamese coffee culture.”

The launch of the 2024 version of the Trung Nguyen E-Coffee model, “Community of Three Coffee Civilizations – Convergence of Quintessence,” attracted a large number of customers and partners to participate in the experience and exploration.

Over 500 partners and thousands of customers were able to share and experience the new expert and specialized Trung Nguyen E-Coffee model at the launch event. The arrangement of space, product lines, and menus according to the three coffee civilizations of Ottoman, Roman, and Zen, along with the realistic storytelling of the journey to innovate the Trung Nguyen E-Coffee model, conveyed a message of connection and exchange among the quintessences of coffee civilizations. This opened up opportunities for innovation and promoted sustainable development in the Vietnamese and global coffee industries, leaving a strong impression on partners and customers.

The collaboration policies that maximize benefits, along with the distinctiveness of the Trung Nguyen E-Coffee model, convinced a large number of partners and customers who wish to engage in the coffee business to consult and sign cooperation agreements.

Tuan Minh from District 9, Ho Chi Minh City, who just signed a cooperation contract at the event, shared, “The 2024 version of Trung Nguyen E-Coffee has superior competitive advantages and embodies the quintessence of the three characteristic coffee civilizations of Trung Nguyen Legend. With optimal investment costs and policies that maximize benefits, this is a successful and promising business solution.”

Combining the distinctiveness of the model with the most beneficial franchise policies for customers and special launch discounts, Trung Nguyen E-Coffee has attracted the interest and support of numerous partners and customers, resulting in over 200 successful franchise contracts signed during the program.

A Leading and Multi-Beneficial Coffee Franchise Business Model

Trung Nguyen E-Coffee is a comprehensive and superior F&B and retail system officially launched by the Trung Nguyen Legend Group in August 2019. Today, Trung Nguyen E-Coffee has created a prosperous and sustainable collaboration environment, becoming one of the most successful, optimal, and beneficial coffee business models for all customer segments, including individuals looking to start a business, coffee shop owners, supermarkets, shopping malls, retail chains, schools, train stations, etc.

As part of the Trung Nguyen Legend coffee group, the Trung Nguyen E-Coffee model inherits the advantages of the brand, superior coffee quality, expert and specialized drink menus, operating models, supply chains, training, etc.

Beauty queens Bao Ngoc, Thanh Thuy, Ngoc Hang, Ngoc Thao, and artist-designer Anh Thu enjoy the delicious energy coffee at Trung Nguyen E-Coffee space.

Not only does it offer a collection of excellent energy coffee products, bringing together the quintessence of the three coffee civilizations of Ottoman, Roman, and Zen, but Trung Nguyen E-Coffee is also a place to enjoy and experience delicious coffee made from the best Robusta Buon Ma Thuot coffee beans in the world. It also shares successful formulas through fundamental life-changing books. Moreover, positioned as a miniature coffee world, Trung Nguyen E-Coffee provides a superior coffee ecosystem, ranging from retail coffee products to machinery, equipment, accessories, and tools according to the three coffee civilizations. These are specifically designed for families, coffee shop systems, and gifts.

Along with the commitment to provide professional equipment and unique coffee ecosystem solutions, Trung Nguyen E-Coffee ensures the implementation of training programs in barista skills, sales, customer care, and management operations. It also shares optimal business operation solutions and marketing and promotional activities throughout the cooperation period.

Beauty queens Thanh Thuy, Ngoc Hang, and Ngoc Thao are delighted to discover the unique coffee ecosystem products of the Trung Nguyen E-Coffee model.

Having signed four new contracts at the launch event after the success of his first store with Trung Nguyen E-Coffee, Tran Thuong from Thu Duc District, Ho Chi Minh City, shared, “Collaborating with Trung Nguyen E-Coffee over the past two years has brought me many business advantages, a good customer base, and stable profits. Therefore, today I decided to sign four new contracts.”

After five years of its launch, Trung Nguyen E-Coffee has achieved an average growth rate of 20 new stores per month, with over 800 stores and 1,000 successful contracts across Vietnam and in the USA, Iceland, and other countries.

A Coffee Business Solution for the Youth Community

With the desire to connect all coffee shops to join hands in shaping the image of Vietnam as a coffee powerhouse, Trung Nguyen Legend has dedicated time to research and perfect the Trung Nguyen E-Coffee model. The launch of the 2024 version brings diverse and optimized franchise packages for customers, creating sustainable collaboration and entrepreneurship opportunities and increasing economic benefits for all segments, especially young people who are just starting out, restarting, or looking to transition to a more professional model.

The Trung Nguyen E-Coffee community has over 1,000 partners across Vietnam and in the USA and Iceland, creating a prosperous and sustainable collaboration environment for those passionate about the coffee business.

Along with maintaining the zero-dong franchise policy, Trung Nguyen E-Coffee offers five conversion packages ranging from VND 56 million to VND 196 million and six investment packages with designs ranging from VND 65 million to VND 245 million. With a flexible design that optimizes any location with a floor area of just 4m2, Trung Nguyen E-Coffee meets the investment and financial needs of the youth community.

With the brand patronage and extensive existing customer base of Trung Nguyen Legend, along with the most beneficial collaboration policies built on the group’s nearly 30 years of experience, Trung Nguyen E-Coffee helps mitigate risks in operations and management. It is a leading, practical, and sustainable business solution for young entrepreneurs.

Trung Nguyen E-Coffee is expected to experience strong growth from now until 2025, aiming to establish a system of 3,000 stores nationwide and in international markets. This will contribute to elevating the appreciation and experience of Vietnamese coffee.

The Trung Nguyen Legend coffee spaces in China and the USA impress international guests with their delicious energy coffee, embodying the quintessence of the three coffee civilizations of the world.

Along with the Trung Nguyen Legend coffee spaces in Vietnam, the USA, and China, and the upcoming openings in Australia, Canada, Japan, South Korea, Dubai, France, Southeast Asia, Asia, and Europe, the launch of the new version and the expansion plan for Trung Nguyen E-Coffee continue to contribute to realizing the group’s vision of “elevating the appreciation of Vietnamese coffee culture” and shaping Vietnam as a coffee powerhouse.