Moon cake sellers in Hanoi are facing slow sales just three days before the Mid-Autumn Festival. On the streets of Hanoi, especially near intersections, elaborately decorated moon cake stalls of popular brands such as Kinh Do, Huu Nghi, Madam Huong, Bao Ngoc, and Maison are sparsely visited by customers. Vendors like Ms. Nguyen Hien expressed their dismay, noting the additional costs incurred from having to close down during storms and the subsequent repairs needed for their stalls and display boxes.
A Bibica moon cake stall on Thanh Nhan Street damaged by strong winds…
…with torn tarps and deformed steel frames.
Mr. Hoang Thinh, a moon cake vendor in Dong Da, Hanoi, shared similar sentiments, noting the slow sales and the additional costs incurred from storm damage. He added that customers usually only buy one or two boxes for offering or gifting, unlike previous years where customers would buy in bulk.
A fallen tree branch, a result of Typhoon Yagi, lies in front of a Kinh Do moon cake stall, yet to be cleared.
A display cabinet for moon cakes shattered by the storm.
Ms. Thu Phuong, a moon cake seller on Dai Co Viet Street in Hai Ba Trung, Hanoi, echoed these observations, stating that she only sold less than ten cakes some days. She attributed the slow sales to the popularity of online moon cake shops, which offer a wide variety of designs, competitive prices, and free shipping.
Despite the challenges, moon cake sellers are hopeful, as prices have only increased slightly by about 5% compared to last year. Popular brands like Huu Nghi offer baked mung bean moon cakes at VND 58,000 (USD 2.32) per 150g cake, with other flavors ranging from VND 61,000 to VND 115,000. Banh Mung Keo Ha Noi’s moon cakes are priced between VND 48,000 and VND 65,000, while Kinh Do’s baked and sticky cakes with mung bean, red bean, and lotus seed fillings cost around VND 55,000 to VND 62,000.
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