The E-Class has always been an iconic sedan, but with government incentives and manufacturer discounts lowering the price by up to 400 million VND in September 2024, its appeal is now even stronger. So, what makes this luxury mid-size sedan so desirable?
A Legacy of Automotive Excellence
Beyond its functionality as a means of transportation, the E-Class has become an integral part of Mercedes-Benz’s 71-year history. Since its inception in the 1950s, it has embodied the brand’s commitment to precise automotive engineering, attention to detail, and luxurious driving experiences. The E-Class has played a pivotal role in shaping the brand’s identity and continues to be the foundation for its other product lines.

From introducing the first anti-lock braking system (ABS) in 1978 to pioneering the PRE-SAFE® system in 2002, which predicts and prepares for collisions, the E-Class has consistently pushed the boundaries of automotive technology. This commitment to innovation has solidified its reputation as a trailblazer, earning it a prominent place in the “annals” of the global automotive industry.
Timeless Aesthetic Appeal
One of the most compelling reasons for the E-Class’s status as a timeless Mercedes-Benz icon is its timeless aesthetic appeal. The design philosophy behind the E-Class stems from a desire to create elegant, refined sedans with understated luxury. Each generation of the E-Class introduces a refined design language that strikes a balance between modern and classic, ensuring the car remains desirable and relevant across different eras.

Whether it’s the iconic look of the E 200 Exclusive with its raised logo—a feature reserved for Mercedes-Benz’s highest-end models—or the sporty AMG styling of the E 300 AMG, the E-Class is synonymous with success. The car exudes a sense of calm sophistication, classic audacity, and maturity.

The interior of the E-Class showcases fine craftsmanship, with premium wood finishes, meticulous attention to ergonomics, and a blend of luxury and convenience without unnecessary complexity. It is a perfect fusion of form and function, proving that true beauty lies in simplicity and restraint.
Refined Luxury in Every Detail
Refined luxury is at the core of every E-Class experience, from the driver’s seat to the rear passenger compartment. Every element of the E-Class is designed to deliver a desirable experience, making it the undisputed choice for those who demand the very best.
The cockpit of the E-Class offers a world of comfort, featuring luxurious leather upholstery, ambient lighting, and advanced infotainment systems that keep you connected and entertained on the move. Equipped with the latest MBUX (Mercedes-Benz User Experience) system, including a 12.3-inch touchscreen central display, it delivers a personalized driving experience. The intuitive interface, coupled with voice control, ensures the owner can command their surroundings with a simple “Hey Mercedes.”
The E-Class also impresses with its performance, offering a perfect blend of efficiency and comfort. While not emphasizing aggressive acceleration, this sedan exudes stability, solidity, and agility, making long journeys exceptionally pleasant. Whether cruising on the highway or navigating city streets, the E-Class delivers a smooth, responsive, and assured driving experience.
Safety—The Foundation of Luxury
Safety has always been a fundamental pillar of Mercedes-Benz’s automotive philosophy, and the E-Class is no exception. It consistently sets new standards for automotive safety, offering a comprehensive suite of advanced safety features that provide peace of mind for both drivers and passengers. Notably, as the E-Class generation in Vietnam nears its end-of-life, it offers the most comprehensive upgrades at the most optimal price.
The E-Class is equipped with a range of driver-assistance systems, including Active Brake Assist, Blind Spot Assist, Cruise Control, ATTENTION ASSIST® for driver drowsiness detection, and PRE-SAFE® preventive occupant protection. These systems work together to prevent accidents and minimize their severity. The vehicle’s intelligent sensors and cameras monitor the surroundings, providing real-time data to assist the driver in making informed decisions. Additionally, the E-Class’s robust body structure, coupled with advanced airbags, ensures maximum safety in the event of a collision. This commitment to safety has contributed to the E-Class’s 71-year legacy, earning the trust of generations of customers.

Unmissable Limited-Time Offer for September 2024
For those who have always aspired to own this luxury mid-size sedan, September 2024 presents a golden opportunity with limited-time offers. From September 1 to 30, 2024, MBV is offering cash discounts of up to 250 million VND on the E-Class range, including the E 180 FL, E 200 Exclusive, and E 300 AMG FL, at authorized Mercedes-Benz dealerships across Vietnam. Additionally, the Vietnamese government’s new decree, effective from September 1, reduces the registration fee for domestically produced and assembled vehicles by 50% until November 30, 2024.
Combining the manufacturer’s discounts with the government’s incentives, customers purchasing the Mercedes-Benz E-Class in September 2024 can save up to 400 million VND on initial costs, making it the most cost-effective time to buy since the beginning of the year.
More Than Just a Car—A Symbol of Excellence
The Mercedes-Benz E-Class is more than just a car; it is a symbol of perfection, embodying the brand’s commitment to innovation, safety, and luxury. Its rich heritage, timeless design, comprehensive safety features, and opulent amenities make the E-Class a true icon in the automotive world. For those seeking a blend of tradition and modernity, performance and comfort, safety and refined style, the E-Class remains the optimal choice.
As Mercedes-Benz continues to push the boundaries of what’s possible, the E-Class stands as a testament to the brand’s enduring legacy. It transcends the barriers of time, carrying forward traditional aesthetics and design philosophies that inspire generations to come.
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Unlocking Hanoi’s Potential: Forging Ahead with Innovative Solutions for Capital Development
The city of Hanoi requires innovative and effective solutions to propel the development of the capital forward. It is imperative to reinvigorate traditional growth drivers such as investment, exports, and consumption while simultaneously harnessing the potential of new growth drivers, including the digital economy, green economy, circular economy, sharing economy, knowledge-based economy, and the night-time economy.
Optimizing Hydropower Reservoir Operations to Mitigate Downstream Flooding
Prime Minister Pham Minh Chinh has issued Official Dispatch No. 94/CD-TTg on September 12, 2024, emphasizing the importance of enhanced operations and regulation of hydroelectric reservoirs in the Northern provinces. The dispatch aims to ensure the safety of dike systems and minimize flooding and inundation-related damages in downstream areas.
The State of Bus Routes to Northern Mountainous Areas
The Vietnam Road Administration has advised provincial Departments of Transport in the northern region to proactively devise plans to suspend road transport operations amidst adverse weather conditions due to ongoing torrential rains and floods. In response, several passenger bus routes from Hanoi to northern provinces have been temporarily halted or reduced in frequency.
Urgent Action Needed: Recovering from Typhoon No. 3 and the Subsequent Floods, Landslides, and Flash Floods.
“Vietnamese Minister of Industry and Trade, Nguyen Hong Dien, has issued an urgent directive, numbered 6929/CD-BCT, on the 11th of September 2024, addressing the critical issue of mitigating the aftermath of the recent typhoon, labeled as Typhoon Number 3, and its ensuing floods, landslides, and flash floods that have wreaked havoc across the nation.”