The Color That Was Once a Bestseller: How Natural Titan Has Fallen From Grace for Vietnamese iPhone 16 Pro Max Owners

"Titanium Temptation" is the perfect way to describe this alluring, natural shade of grey.

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Alongside Apple Intelligence, the Apple A18 chip, and the Camera Control button, one of the standout features of this year’s iPhone 16 Pro is its new gold color, which Apple has dubbed “Desert Titanium.”

Desert Titanium marks the return of gold after a one-year hiatus on the previous iPhone 15 Pro. Gold has long been a favorite among Vietnamese consumers for its luxurious and classy appearance, as well as its perceived alignment with “feng shui.” As such, even before its release, Desert Titanium was predicted to be the hottest color option for the iPhone 16 Pro and iPhone 16 Pro Max.

iPhone 16 Pro in Desert Titanium

Initial indications of iPhone 16 order trends in Vietnam have confirmed this prediction. According to Apple’s online store, for the highly anticipated iPhone 16 Pro Max 256GB in Desert Titanium, customers will have to wait between two to three weeks to get their hands on the device. Meanwhile, some retail systems have temporarily halted deposits for this color due to overwhelming demand.

Apple’s Online Store shows a two-to-three-week wait for the Desert Titanium model

Apart from Desert Titanium, another color that has garnered significant attention is White Titanium. White/Silver has consistently been a popular choice, regardless of the iPhone generation.

In contrast to these sought-after colors, the iPhone 16 Pro Max also has its fair share of less popular shades. Alongside Black, which is typically less favored by Vietnamese consumers, another color that has surprisingly fallen out of favor is Natural Titanium.

iPhone 15 Pro in Natural Titanium

Similar to Desert Titanium on the iPhone 16 Pro, Natural Titanium was the flagship color for last year’s iPhone 15 Pro. It also sparked a frenzy in the market, with waiting times stretching to months and black-market prices significantly higher than for other colors.

However, with the release of the iPhone 16, Natural Titanium has fallen out of favor. On Apple’s online store, customers can easily purchase the iPhone 16 Pro Max 256GB in Natural Titanium for delivery on September 27th, the first day of iPhone 16 sales in Vietnam.

The Natural Titanium iPhone 16 Pro Max 256GB is available for delivery on the first day of sales

On the popular e-commerce platform Shopee, another highly anticipated channel for iPhone 16 orders, the Natural Titanium and White Titanium models sold out within seconds of the launch, while the iPhone 16 Pro Max 256GB in Natural Titanium remained available more than 15 hours later.

Natural Titanium and Black are the only colors still available on Shopee

The new iPhone 16 series will officially hit the shelves in Vietnam on September 27th.

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