“Nutifood Acquires Majority Stake in Kido Foods, Adding Merino and Celano Ice Cream Brands to its Portfolio”

Nutifood, a leading nutrition food company, has officially acquired Kido Foods, the owner of two renowned ice cream brands, Merino and Celano.

0
95

Nutifood has finalized its investment procedures to acquire a 51% stake in Kido Foods. This strategic move completes Nutifood‘s diverse and high-quality product supply chain.

Mr. Tran Bao Minh, Vice Chairman of Nutifood‘s Board of Directors, shared his vision behind the investment decision: “Investing in Kido Foods allows Nutifood to expand from health and nutrition to indulgent treats, bringing joy to family members of all ages.”

He also emphasized the advantage of inheriting Kido Foods’ extensive frozen goods distribution system, including “hundreds of thousands of ice cream freezers” across traditional and modern retail outlets, restaurants, hotels, and entertainment venues nationwide.

Earlier, in late April 2023, Kido (HOSE: KDC) – the parent company of Kido Foods – sold a 24% stake for VND 1,069 billion, valuing the company at approximately VND 4,450 billion.

Kido Foods is a familiar name to Vietnamese consumers. Since entering the market in 2003, the company has quickly dominated the industry with an impressive 46.7% market share in 2023, according to Euromonitor.

Notably, its two leading brands, Celano and Merino, have outperformed competitors, capturing 25.9% and 19.6% market share, respectively.

Kido Foods currently owns two modern processing plants equipped with advanced technology and machinery imported from Europe and Japan in both the North and South (Cu Chi – Ho Chi Minh City and VSIP – Bac Ninh) to meet the country’s ice cream demands.

Vu Hao

You may also like

The Smallest Province in Vietnam Receives a $5.5 Billion Foreign Investment Boost in a Single Afternoon

Samsung is committed to expanding its investments this year with a registered capital of $1.8 billion.

The Delta’s Economic “Downward Spiral” Conundrum

The annual economic report on the Mekong Delta has consistently highlighted the lack of investment and inefficiency as key factors contributing to a downward spiral, causing the region to lag further behind.

The Billion-Dollar Real Estate Project: Unveiling TCM’s Latest Move

On the morning of September 20, TC Tower Co., Ltd., a wholly-owned subsidiary of Thanh Cong Textile Garment Investment and Trading Joint Stock Company (HOSE: TCM), entered into a strategic partnership with DBFS Joint Stock Company to develop the TC Tower real estate project. This project is expected to boast an investment of over VND 1,700 billion.

“Growing Business Opportunities in ASEAN: The Vietnam Advantage”

With political stability, a business-friendly government, and a clear and transparent legal framework, Vietnam presents an attractive prospect for businesses looking to expand into the ASEAN market. The country’s strong network of local partners further enhances its appeal, offering a distinct advantage to companies seeking to establish a presence in this thriving economic region.