Nutifood has finalized its investment procedures to acquire a 51% stake in Kido Foods. This strategic move completes Nutifood‘s diverse and high-quality product supply chain.
Mr. Tran Bao Minh, Vice Chairman of Nutifood‘s Board of Directors, shared his vision behind the investment decision: “Investing in Kido Foods allows Nutifood to expand from health and nutrition to indulgent treats, bringing joy to family members of all ages.”
He also emphasized the advantage of inheriting Kido Foods’ extensive frozen goods distribution system, including “hundreds of thousands of ice cream freezers” across traditional and modern retail outlets, restaurants, hotels, and entertainment venues nationwide.
Earlier, in late April 2023, Kido (HOSE: KDC) – the parent company of Kido Foods – sold a 24% stake for VND 1,069 billion, valuing the company at approximately VND 4,450 billion. |
Kido Foods is a familiar name to Vietnamese consumers. Since entering the market in 2003, the company has quickly dominated the industry with an impressive 46.7% market share in 2023, according to Euromonitor.
Notably, its two leading brands, Celano and Merino, have outperformed competitors, capturing 25.9% and 19.6% market share, respectively.
Kido Foods currently owns two modern processing plants equipped with advanced technology and machinery imported from Europe and Japan in both the North and South (Cu Chi – Ho Chi Minh City and VSIP – Bac Ninh) to meet the country’s ice cream demands.
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