The Green Transition Challenge
“While 97% of global consumers express a desire to live more sustainably, only 17% are actually making green choices in their consumption habits. In Vietnam, only 2% live sustainably, but encouragingly, 29% of consumers are willing to change their habits, indicating a potential for strong green market growth in the near future, possibly reaching 50%.”
These were the words of Mr. Binu Jacob, Country Manager of Nestlé Vietnam, at the Vietnam Sustainable Business Forum (VCSF) 2024 in Hanoi. He highlighted a disconnect between consumer intentions and actions, a challenge that many businesses face when it comes to embracing the green transition. Additionally, according to a report on “Enterprise Readiness and Difficulties in Green Transformation” by the Private Economic Development Board (Board IV), 50% of enterprises struggle with finances when it comes to going green, 46.8% lack personnel with expertise in emission reduction, and 44.2% have not found suitable technological solutions.
Mr. Binu Jacob, Country Manager of Nestlé Vietnam, shares insights on sustainable development at the Vietnam Sustainable Business Forum (VCSF) 2024.
Nestlé: Turning Sustainability into a Value Driver
Mr. Binu Jacob shared Nestlé’s approach to turning the challenges of green transformation and sustainability into value creation: “Sustainability and profitability are not two sides of the same coin but two parts of an equation with an equal outcome. However, a key bottleneck for businesses is connecting sustainability narratives to consumers’ core motivations when choosing a brand. Companies need to change their approach and connect with consumers based on a deep understanding of their behaviors, needs, and preferences, so that sustainability initiatives truly drive value.”
The Green Age of IR: A “Greening” Strategy for Vietnamese Enterprises to Attract Capital
At the IR View seminar on ‘greening’, held as part of the IR Awards 2024 ceremony on the morning of September 24, leaders from VietinBank, PAN Group, Vinamilk, and ACB revealed their secrets to attracting international capital. They shared insights on effective Investor Relations (IR) practices and their strategies for sustainable development in the new era of a green economy.
“SABECO and the Communist Youth Union Join Forces to Aid Northern Provinces in Post-Storm Recovery Efforts”
SABECO, or The Saigon Beer, Alcohol and Beverage Joint Stock Company, has extended its support to six northern provinces affected by Typhoon Yagi. In collaboration with the Ho Chi Minh Communist Youth Union (Central Committee), local authorities, and business and media partners, SABECO provided post-disaster relief to those in need.
The Green Pioneer: Heineken Vietnam’s Journey to Net Zero and Beyond
Despite facing a challenging year, HEINEKEN Vietnam remains committed to its sustainability ambitions, recently unveiling impressive achievements in its journey towards net-zero emissions by 2023.
“Livespo’s ESG 2025-2030: Forging a Sustainable Future”
With a strong commitment to sustainability, LiveSpo has embarked on an ambitious journey to integrate ESG (Environmental, Social, and Governance) factors into its business operations. This strategic initiative, spanning from 2025 to 2030, is a collaborative effort between LiveSpo, the Vietnam USAID IPSC (USAID Initiative for Private Sector Competitiveness) project, and FPT Digital.
