“Trade Up and Save: CellphoneS Offers Up to 7 Million VND Discount on iPhone 16 Series Upgrade”

CellphoneS announces the pre-order of the iPhone 16 series, offering customers an array of promotions and early access to the highly anticipated devices. From September 20 to September 26, customers can take advantage of trade-in allowances of up to VND 4 million, exclusive discounts for Smember members, and interest-free installment plans with no down payment or surcharges. Additionally, members can enjoy an extra 1% discount on the total order value if they hold SVIP status.

The launch of the iPhone 16 series at CellphoneS is accompanied by attractive discounts on accessories, including chargers, cases, screen protectors, power banks, and audio products, as well as AppleCare+ extended warranties. During the first month of sales, customers purchasing combos of three or more accessories will be eligible for additional discounts ranging from 5% to 25%.

CellphoneS will host a special midnight launch event on September 26 at 125 stores nationwide, with pre-orders being fulfilled from 00:01 on September 27 onwards. The iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max will be available for purchase in stores from September 27, catering to both pre-order customers and those who prefer to walk in. Some versions will be available in limited quantities.

Image 1: Customers eagerly awaiting the iPhone 16 series at a CellphoneS store.

A spokesperson from CellphoneS shared insights into the new features and improvements of the iPhone 16 series, including the early release in Vietnam, just a week after its launch in tier-1 markets. This gives CellphoneS a competitive edge over grey market imports in terms of both warranty and availability. The official pricing for the new iPhones is also very competitive from the start.

Within just 15 minutes of opening pre-orders, CellphoneS recorded over 3,000 successful reservations. The iPhone 16 Pro Max with 256GB storage in the Titan Desert color option quickly sold out, while other variants are still available for pre-order with delivery expected on September 27.

On the first day alone, CellphoneS anticipates receiving 6,000 to 7,000 pre-orders, with approximately 70% of these orders coming from their SVIP customers. The interest in the iPhone 16 series has exceeded expectations, with the number of customers registering to receive information increasing fivefold compared to last year. This indicates a strong demand for the new devices and sets the stage for impressive sales growth for CellphoneS. With these positive indicators, the company aims to achieve a sales growth target of over 50% for the new iPhone series in the first quarter.

Analyzing customer preferences, CellphoneS found that for the iPhone 16 and 16 Plus models, the 128GB capacity remains the most popular choice among mainstream customers who prioritize a lower price point. However, there has been a notable 20% increase in interest in the 256GB variant. In contrast, for the iPhone 16 Pro and Pro Max models, over 75% of customers registering their interest opted for the 256GB capacity, reflecting their need for higher specifications to support advanced work and entertainment requirements.

Image 2: iPhone 16 series on display at a CellphoneS store.

CellphoneS is optimistic about the updates brought by the iPhone 16 series, including the new iOS 18 features, improved Camera Control button design, and the powerful A18 and A18 Pro chips. The company has also been recognized as a top-rated brand for customer satisfaction in Hanoi and Ho Chi Minh City, according to a research study conducted by CI RESEARCH from November 2023 to April 2024. This recognition is attributed to their competitive trade-in prices and the wide range of products they accept.

As an authorized level-1 dealer, CellphoneS assures customers of their commitment to working with the manufacturer to ensure a steady supply of stock. Customers can confidently place their pre-orders, knowing that subsequent batches will be available, and they will be informed of the timing for receiving their chosen models and colors. CellphoneS has 125 retail stores across more than 30 provinces and cities, each equipped with premium Apple experience counters, allowing customers to get hands-on with the latest iPhones and make informed purchasing decisions.

Additionally, CellphoneS boasts 78 stores that meet Apple’s regional experience standards, and all stores will have the new iPhone models available for customers to explore during the midnight launch event. The company also operates authorized Apple service centers, known as CareS Apple ASP (Apple Authorized Service Provider), located within most CellphoneS stores, providing peace of mind for customers who need warranty or repair services for their Apple devices.