The Power of the “Blue Tick”: Ensuring Compliance in Ho Chi Minh City’s Distribution System

The products that are part of the 8 modern distribution systems in Ho Chi Minh City, whether they have the "green tick" of approval or not, will be removed from the system if they are found to be in violation. The city's policy is to prioritize quality and say no to substandard products.

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The “Quality Control of Goods in Ho Chi Minh City” program, nicknamed “Tick Xanh Trách Nhiệm,” was launched by the Ho Chi Minh City People’s Committee in March 2024. This initiative aims to guide the production of safe and sustainable food while encouraging voluntary participation and proactive enhancement of responsibility among entities within the supply chain. Ultimately, it seeks to meet domestic consumption demands and target exports.

After the implementation period, on September 26, 2024, the Ho Chi Minh City Department of Industry and Trade held a conference to review the six-month collaboration on quality control of goods.

EFFORTS IN QUALITY CONTROL THROUGH “TICK XANH”

According to the Ho Chi Minh City Department of Industry and Trade, eight modern distribution systems in the city have signed agreements to collaborate on quality control of goods. These include Saigon Co.op, Satra, AEON, MM Mega Market, Central Retail, Bach Hoa Xanh, Wincomerce, and Kingfood Market. Saigon Co.op has been particularly active, piloting the program with three product groups: fruits, vegetables, and meat.

To establish a stringent control process, from raw materials to production in factories and product circulation within the system, Ms. Vo Thi Bich Thuy, Deputy Director of the Quality Management Department at Saigon Co.op, shared that they have signed agreements with 23 suppliers while encouraging more suppliers to join the program.

At Saigon Co.op’s distribution system, products participating in the “Tick Xanh Trách Nhiệm” program will be labeled with a green tick, and the price boards will also feature the tick for easy consumer recognition. Communication and promotion regarding the program are also being conducted.

Mr. Nguyen Nguyen Phuong, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, chaired the conference on the six-month review of the quality control collaboration. Photo: PA.

Representatives from the remaining seven retail systems also shared that they have been informing and encouraging suppliers to register for the “Tick Xanh Trách Nhiệm” program to enhance their responsibility in quality control. However, the number of participating products remains modest as the program is still new and requires more extensive promotion to reach businesses and consumers.

Mr. Vu Duong Quan, Head of the Satra Retail System Management Board, stated that they are encouraging suppliers to voluntarily register for the “Tick Xanh Trách Nhiệm” program, and so far, four suppliers have responded positively. Satra is also creating opportunities for participating suppliers to display and introduce their products and conduct trials for consumers.

According to retail and distribution businesses, the program is still very new, and the number of registered suppliers is modest compared to the thousands of suppliers selling in supermarkets.

Closer collaboration among relevant parties is needed to strengthen promotion and publicity, thereby increasing awareness of the program among businesses and consumers.

UPCOMING LAUNCH OF A “TICK XANH” VERIFICATION WEBSITE

In the future, the Ho Chi Minh City Department of Industry and Trade will collaborate with relevant parties to develop a data system, evaluation standards, and a set of common criteria for all participating units. The products of these units will be considered for the “tick xanh” mark and receive support and priority from major distribution systems.

Mr. Nguyen Nguyen Phuong, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, announced that a website would be launched to verify products and units with the “tick xanh.” The department will also unify sanctions for violations to ensure deterrence.

“Products participating in the eight systems, whether with or without the ‘tick xanh,’ will be removed from the system if they violate any regulations,” asserted Mr. Phuong. “Ho Chi Minh City’s policy prioritizes quality products and says no to substandard ones. If a business does not have the ‘tick xanh,’ it forfeits its opportunities.”

The Ho Chi Minh City Department of Industry and Trade is also coordinating with provinces and cities to expand the program to local manufacturing and supplying businesses.

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