The latest iPhone launch in Vietnam saw an orderly affair, a stark contrast to the long queues of eager buyers from previous years. The release of the iPhone 16 series was a well-organized event, with all customers having pre-ordered their devices, calmly collecting them at midnight on September 27th.
However, the atmosphere at the larger retailers’ outlets was still buzzing with excitement as thousands of people gathered to be a part of the launch event and be among the first to get their hands on the new iPhone.
For instance, ShopDunk announced that they had delivered over 1,500 iPhone 16 series devices to pre-order customers at their two locations in Hanoi and Ho Chi Minh City on the night of the launch.
Meanwhile, FPT Shop and F.Studio by FPT delivered nearly 1,000 pre-orders to customers on the launch night and expected to hand over another 20,000 units within the next three days. The retailer reported receiving almost 50,000 pre-orders for the iPhone 16 series, with the iPhone 16 Pro Max accounting for 70% of the total orders.
As Vietnam’s largest retail chain, TopZone revealed they had received over 60,000 orders, including 40,000 successful deposits for the new iPhone models. On the night of the 27th, they delivered approximately 3,000 devices to pre-order customers and planned to distribute 20,000 units on the first day, followed by another 10,000 in subsequent days.
To achieve such swift delivery times, the company shared that they had been planning for months and working closely with Apple. “We have made meticulous preparations to ensure sufficient stock, efficient delivery, and the highest quality of service,” said Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong.
During this launch, most retailers offered attractive promotions to lure buyers, but there was no price slashing war as seen in previous years. These incentives primarily included trade-in offers, discounts on accessories, extended warranty packages, and 0% installment plans.
After the initial deposit phase, retailers are optimistic about a successful “iPhone season,” with high customer interest and some models already sold out. Mr. Doan Viet Dung, CEO of ShopDunk, forecasts a 15% increase in sales for the new iPhone generation compared to the iPhone 15.
This is an impressive feat considering the challenging economic climate and reduced consumer spending, especially on luxury items.
Apple’s decision to elevate Vietnam to Tier 2 status this year was not made lightly. The company recognizes the enormous potential of the Vietnamese market and is reportedly planning several initiatives, including increasing local production, offering additional official services, and supporting retailers to better reach Vietnamese consumers.
Estimates suggest that hundreds of thousands of new iPhones will be delivered to Vietnamese customers during this initial launch phase.
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