A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, Anh Trai “Say Hi” – a brand new music reality show has become the center of attention on broadcasting platforms and social media, both within and outside of Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, Anh Trai “Say Hi” has become one of the most-viewed and widely-shared TV shows in recent times.
The 16 finalists of Anh Trai “Say Hi”
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The performed songs dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Additionally, the show also topped the Làn Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, Anh Trai “Say Hi” ranked first in the program with the most-listened-to artists in Vietnam, also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment show.
The show’s impact across platforms
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Beyond being an appealing music competition, Anh Trai “Say Hi” created a liberating space for young artists to freely express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) not only delivered million-view performances that went viral across digital platforms but also turned music into a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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Anh Trai “Say Hi” can be hailed as a pioneer in showcasing a new generation of artists who are versatile, excel in their craft, and possess captivating performance styles, resonating with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, Anh Trai “Say Hi,” supported by VIB, has successfully captivated music enthusiasts and emerged as the most popular entertainment show this year.
A common frequency between the Leading Trendsetter in Cards and the new generation of Vietnamese artists.
VIB is proud to be one of the pioneering banks in sponsoring music reality shows to forge deeper connections between its brand story and viewers. “Music is a powerful emotional connector, and we believe that through creative, trendsetting, and widely-loved programs, the VIB brand will become more relatable and endearing to people,” shared Ms. Tú Võ, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next show that the Leading Trendsetter in Cards, VIB, has accompanied with Vie Channel.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry and the nation’s creative and entertainment industries, VIB is a trendsetting bank in financial services, particularly excelling in the credit card segment with a range of personalized card lines for diverse customer segments.
Through this TV show, the bank has connected and fostered relationships between users and innovative financial products and services, always placing customers at the heart of its operations.
“We implement creative marketing campaigns not only to strengthen brand awareness but also to foster deep engagement, attract customers, and stimulate the desire to experience and choose VIB’s products and services,” added Ms. Tú Võ.
Ms. Tú Võ, Director of Marketing & Communications at VIB, shared at the finale
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This approach has been evidenced by VIB’s continuous innovation in marketing activities associated with the show. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, combined with the show’s impact, effectively reinforced the message of “Leading Trendsetter in Cards.”
By skillfully integrating creative communication campaigns into Anh Trai “Say Hi,” VIB has not only enhanced its reputation among viewers but has also successfully portrayed itself as a dynamic bank with a modern, user-friendly, and customer-centric ecosystem of products and services.
With a journey spanning over three months, especially the 2024 Concert attended by 15,000 live audiences and millions of viewers across platforms, Anh Trai “Say Hi,” with the perfect collaboration between VIB, the Leading Trendsetter in Cards, and Vie Channel, the market-leading producer, has concluded a fulfilling journey filled with exhilarating emotions.
The success of recently aired music shows like The Masked Singer and Anh Trai “Say Hi” continues to contribute positively by introducing novel entertainment trends that emphasize production quality and artistic talent, providing authentic experiences for millions of viewers.
