The phenomenon that is “Anh Trai ‘Say Hi'” has taken Vietnam by storm and beyond, with a staggering 10 billion views and counting. This music-centric variety show, which debuted in June, offers a fresh and captivating take on musical competition, quickly becoming a focal point across broadcasting platforms and social media alike.
With an impressive 100% of its episodes trending on YouTube, “Anh Trai ‘Say Hi'” has solidified its place as one of the most-viewed, listened to, and shared TV programs in recent times. The show’s impact extends to the music charts, with its songs consistently ranking high on YouTube’s music trends and occupying over 50% of the most-listened-to songs. Additionally, the show has dominated the Là n Sóng Xanh charts, holding the top spot for several consecutive weeks. On Spotify, one of the world’s largest music streaming platforms with over 551 million monthly active users, “Anh Trai ‘Say Hi'” reigns supreme in Vietnam, topping the charts for Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
The 16 finalists of “Anh Trai ‘Say Hi'”
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The show’s influence extends beyond just views and listens. On TikTok, the hashtag #Anhtraisayhi has amassed an impressive 5.4 billion views, showcasing the program’s immense popularity on yet another social media platform.
The show’s impact across various platforms
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“Anh Trai ‘Say Hi'” is more than just a musical competition; it’s a platform that fosters creativity and freedom for young artists. By breaking free from traditional molds, the contestants, affectionately known as “anh trai,” have not only created million-view performances that have gone viral across digital platforms but have also used music as a powerful tool to forge strong bonds of brotherhood and camaraderie.
The multi-talented “anh trai” contestants
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“Anh Trai ‘Say Hi'” can be hailed as a pioneer in showcasing the new generation of Vietnamese artists—a generation that is versatile, adept at their craft, and possesses a performance style that resonates with both local and international youth.
With its innovative approach and impact, “Anh Trai ‘Say Hi'” has successfully captivated music lovers and become one of the most popular entertainment shows of the year.
At the heart of this phenomenon is a synergy between VIB, the trendsetting bank, and the new generation of Vietnamese artists.
VIB takes pride in being one of the foremost banks in Vietnam to recognize and support music-centric shows, understanding the profound emotional connection that music fosters. “We believe that by associating our brand with creative, trendsetting, and widely loved programs, VIB will forge deeper connections with our audience,” shared Ms. Tú Võ, Director of Marketing & Communications at VIB.
Following the success of “The Masked Singer All-Star Concert 2023,” VIB proudly partnered with Vie Channel to bring “Anh Trai ‘Say Hi'” to life. While Vie Channel pioneers trendsetting in Vietnam’s music industry and the broader creative and entertainment sectors, VIB parallels this innovation in the financial services industry, particularly in the realm of credit cards, offering personalized options for diverse customer segments.
Through this partnership, VIB has successfully connected with its customers, offering them innovative financial products and services that put their needs at the core. “Our marketing campaigns are designed not only to enhance brand awareness but also to foster deep engagement with our customers,” added Ms. Tú Võ.
Ms. Tú Võ, Director of Marketing & Communications at VIB, shares her insights at the Grand Finale.
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VIB’s commitment to innovation and customer-centricity is evident in its creative marketing initiatives tied to the show. A notable example is the exclusive gift set launched in collaboration with the program, demonstrating VIB’s understanding of its customers’ passions and interests while reinforcing its message of trendsetting in the financial space.
Through its association with “Anh Trai ‘Say Hi,'” VIB has not only garnered love and appreciation from viewers but has also successfully established itself as a dynamic, modern, and customer-centric bank, offering a diverse range of products and services.
With a journey spanning over three months, a Grand Finale attended by 15,000 people, and millions of viewers across digital platforms, the partnership between VIB, the trendsetting bank, and Vie Channel, the market-leading producer, has culminated in a truly extraordinary experience.
The success of “Anh Trai ‘Say Hi'” and other recent music-centric shows, such as “The Masked Singer,” underscores their contribution to shaping new entertainment trends that prioritize production quality and artistic talent, ultimately delivering immersive experiences to millions of viewers.
