A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, Anh Trai “Say Hi” – a brand new music reality show has become a focal point across broadcasting platforms and social media within and beyond Vietnam’s borders. With over 10 billion views and 100% of its episodes trending on YouTube, Anh Trai “Say Hi” has become one of the most-viewed, listened to, and widely shared TV shows in recent times.
The 16 finalists of Anh Trai “Say Hi”
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The performed songs dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Simultaneously, the show also topped the Làn Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, Anh Trai “Say Hi” ranked first in the program with the most-listened-to artists exclusively in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment game show.
The show’s impact across platforms
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Beyond being an enticing music competition, Anh Trai “Say Hi” created a liberating space for young artists to freely express their creativity. By daring to break free from traditional molds and embracing the new, the “anh trai” (brothers) not only crafted million-view performances that spread across digital platforms but also turned music into a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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Anh Trai “Say Hi” can be hailed as a pioneering game show that introduces a new generation of versatile artists with strong expertise and performance styles that resonate with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, Anh Trai “Say Hi,” supported by VIB, has successfully captivated music enthusiasts and emerged as the most popular entertainment program this year.
A shared frequency between the Leading Trendsetter in Cards and Vietnam’s new generation of artists.
VIB is proud to be one of the pioneering banks in sponsoring music game shows to forge deeper connections between its brand story and viewers. “Music is a powerful emotional connector, and we believe that through innovative, trendsetting, and widely loved programs, the VIB brand will become more intimate and endearing to everyone,” shared Ms. Tu Vo, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next game show that the Leading Trendsetter in Cards, VIB, has accompanied with Vie Channel.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry, specifically, and the nation’s creative and entertainment industries, in general, VIB is a pioneer in financial products and services in the market, vigorously operating in the credit card segment with a series of personalized card lines tailored for diverse customer segments.
Through this TV show, the bank has connected and developed relationships between users and innovative financial products and services, always placing customers at the heart of its operations.
“We implement creative marketing campaigns not only to strengthen brand recognition but also to foster profound interactions, thereby attracting customers and stimulating their desire to experience and choose VIB’s products and services,” added Ms. Tu Vo.
Ms. Tu Vo, Director of Marketing & Communications at VIB, sharing at the finale
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This has been evidenced by VIB’s continuous innovation in marketing activities associated with the program. Notably, the launch of exclusive gift sets based on a deep understanding of fans’ psychology and preferences, combined with the show’s effects, to reinforce the message of “Leading Trendsetter in Cards.”
With its creative communication campaigns skillfully woven into Anh Trai “Say Hi,” VIB has not only garnered greater affection from viewers but has also successfully built an image as a dynamic bank with a modern, approachable, and customer-friendly ecosystem of products and services.
Over a journey of more than three months, particularly with the 2024 Concert attended by 15,000 live audiences and millions of viewers across platforms, Anh Trai “Say Hi,” with the perfect collaboration between the Leading Trendsetter in Cards, VIB, and the market-leading producer, Vie Channel, has concluded a fulfilling journey filled with euphoric emotions.
The success of recently aired music shows like The Masked Singer and Anh Trai “Say Hi” continues to contribute positively by introducing novel entertainment trends that emphasize production quality and artistic talent, offering authentic experiences to millions of viewers.
