A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, Anh Trai “Say Hi” – a brand new music reality show has become the center of attention on broadcasting platforms and social media, both within and outside of Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, Anh Trai “Say Hi” has become one of the most-viewed, listened to, and widely shared TV shows in recent times.
The 16 finalists of Anh Trai “Say Hi”
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The performed songs dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Additionally, the show also topped the Làn Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, Anh Trai “Say Hi” ranked first in the program with the most-listened-to artists in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment show.
The show’s impact across platforms
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Beyond being an enticing music competition, Anh Trai “Say Hi” created a liberating space for young artists to freely express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) not only delivered million-view performances that went viral across digital platforms but also turned music into a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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Anh Trai “Say Hi” can be hailed as a pioneering game show that introduces a new generation of versatile artists with strong expertise and unique performance styles, resonating with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, Anh Trai “Say Hi”, in partnership with VIB, has successfully captivated music enthusiasts and become the most popular entertainment program this year.
The common frequency between the Leading Trend Card Bank and the new generation of Vietnamese artists
VIB is proud to be one of the pioneering banks in sponsoring music reality shows to forge deeper connections between its brand and viewers. “Music is a powerful emotional connector, and we believe that through creative, trend-leading, and widely loved programs, the VIB brand will become more approachable and endearing to people,” shared Ms. Tú Võ, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next game show that the Leading Trend Card Bank, VIB, has accompanied with Vie Channel.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry and the country’s creative and entertainment industries, VIB is a pioneer in financial services and products in the market, with a strong presence in the credit card segment, offering personalized card lines for different customer segments.
Through this TV show, the bank has connected and developed relationships between users and innovative financial products and services, always putting customers at the heart of its operations.
“We implement creative marketing campaigns not only to strengthen our brand identity but also to create profound interactions, thereby attracting customers and stimulating their desire to experience and choose VIB’s products and services,” added Ms. Tú Võ.
Ms. Tú Võ, Director of Marketing & Communications at VIB, shared at the finale
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This has been evident in VIB’s continuous innovation in marketing activities associated with the show. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, combined with the show’s effects, has effectively reinforced the message of “Leading Trend Card.”
By skillfully incorporating creative communication campaigns into Anh Trai “Say Hi”, VIB has not only increased its affection among viewers but has also successfully built an image of a dynamic bank with a modern, approachable, and customer-friendly ecosystem of products and services.
With a journey of over three months, especially the 2024 Concert with 15,000 live audiences and millions of viewers across platforms, Anh Trai “Say Hi”, through the perfect collaboration between VIB, the Leading Trend Card Bank, and Vie Channel, the leading producer in the market, has concluded a fulfilling journey filled with exhilarating emotions.
The success of recently aired music shows like The Masked Singer and Anh Trai “Say Hi” continues to contribute positively by introducing novel entertainment trends that emphasize production quality and artistic talent, offering authentic experiences to millions of viewers.
