The Turbulence in Bangladesh: A Temporary Advantage for Vietnam’s Textile Industry.

"The key difference between 2024 and 2023 is that the market has become more favorable after each quarter. The disruptive impacts of competing nations like Bangladesh and Myanmar have created a short-term advantage for the Vietnamese textile industry."

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This information was shared by Le Tien Truong, Chairman of the Board of Directors of the Vietnam Textile and Apparel Group (Vinatex, UPCoM: VGT), at the Party Executive Committee Conference held last week.

Preliminary report on the business results for the first nine months of 2024, Vinatex estimated consolidated revenue of VND 13,036 billion, up nearly 1% over the same period last year, and pre-tax profit of VND 490 billion, up more than 70%. With these results, the Group is estimated to have achieved nearly 73% of its revenue target and more than 89% of its profit target for the year.

According to Vinatex Chairman Le Tien Truong, in 2024, the market context still faces many difficulties, challenges, and instability. The only difference between 2024 and 2023 is that the market conditions improve quarter by quarter.

In the first six months of 2024, the entire textile and garment industry exported only about $20 billion. However, the unstable conditions in competing countries such as Bangladesh and Myanmar subsequently created short-term advantages for Vietnam’s textile and garment industry.

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“Enterprises need to continue taking drastic actions, improve production capacity, and practice saving to ensure stable production and business operations, especially for material-producing enterprises that have been facing difficulties for the past 30 months”, emphasized Mr. Truong.

Taking the lead in the niche market with flame-retardant fabric

“The goal is to achieve $44 billion in exports in 2024, a 10% increase compared to 2023. Achieving this goal depends largely on market signals in the fourth quarter of 2024″, commented Chairman Le Tien Truong in a recent article on the Vinatex website.

From his experience, Mr. Truong observed that long-term forecasts of 6 to 12 months have been highly inaccurate since 2022. Therefore, he stated that the biggest challenge for Vietnam’s textile and garment industry is the unpredictability of the market.

“We may have very good months, but immediately after that, there will be one or two very bad months”, said the leader of Vinatex. The market’s performance from 2022 until now has taught the managers of the textile and garment industry an important lesson: always make shorter-term forecasts, update information promptly, and make quicker and more flexible management decisions to catch the waves of short-term growth in the global market.

Chairman of the Board of Directors of Vinatex Le Tien Truong sharing at an event in May 2024

To achieve the annual plan, Vinatex and its member companies have implemented their own solutions and strategies. One of these strategies is to venture into the niche market of flame-retardant fabric and apparel production to increase product value.

Accordingly, Vinatex has entered into a joint venture with the Coats Group to invest in the production of flame-retardant fabric. They are expediting production and expect to export the first orders to Indonesia, India, the Middle East, and the US in the third quarter and the beginning of the fourth quarter.

“For this cooperation, in 2024, Vinatex set a revenue target of $2-2.5 million. In the first five years, we aim to double our revenue annually. Our primary goal is to meet the requirements of the US market, and from there, we will expand to the EU, Japan, South Korea, and other markets worldwide”, shared Mr. Truong.

The Manh