Concluding the “10.10 Grand Brand Festival,” Shopee reveals the top five best-selling brands on its platform, including familiar names such as Unilever, L’Oreal Paris, Samsung, Bobby, and Vinamilk. It’s also the first time that the beloved Vietnamese dairy brand has made it to this prestigious list.
Additionally, several other domestic brands, such as Coolmate, Biti’s, Erosska, Golden Lotus Face Masks, and Feelex, have entered the league of best-selling brands on Shopee in the fashion and health care categories.
The top five brands on Shopee Mall span multiple product categories.
Among these, Samsung stands out as the most impressive brand, ranking first in all four best-selling charts for mobile phones, tablets, TVs, and major home appliances. Following closely are other renowned names such as LG, Xiaomi, Electrolux, Toshiba, Panasonic, Huawei, and Bosch.
The “Best-selling Phones” list also features Honor and Nubia, two representatives of the affordable yet high-performance phone segment with modern designs, reflecting the growing trend among Vietnamese consumers towards budget-friendly mobile devices.
Samsung’s dominance in the top spots across four different product categories on Shopee is truly remarkable.
Wrapping up the 10.10 event, the South Korean giant witnessed a 14-fold increase in revenue compared to regular periods, further extending its growth from the previous year. “This success is attributed to the support of consumers for Samsung’s smart technology products and, most notably, the exclusive promotions only available on Shopee,” the brand representative shared.
In addition to its voucher and free shipping strategies during Flash Sales, the brand also offered bundled gifts to encourage faster purchasing decisions. Samsung also launched the new limited-edition Galaxy S24 FE Collection during the 10.10 event, a strategy to continuously refresh its product line to attract tech enthusiasts.
In the skincare category, three brands under the L’Oréal Group—La Roche-Posay, L’Oréal Paris, and CeraVe—dominated the best-selling charts, alongside other notable names such as D’Alba from South Korea and Cocoon, a Vietnamese vegan cosmetics brand.
L’Oréal Paris continues to uphold its strong presence in the list of best-selling skincare brands on Shopee during the 10.10 event.
On the 10.10 day alone, L’Oreal Paris’ revenue on Shopee Mall soared by 20 times compared to a regular day, marking a new record for the brand, according to its representative.
“With Shopee’s support, we were able to offer our customers the best products and deals, creating a seamless and vibrant shopping experience, which we promise will be even more exciting towards the year-end,” added the representative from L’Oréal Paris.
Kiehl’s, a premium cosmetics brand available on Shopee Premium, achieved remarkable success with a 53-fold increase in revenue compared to a typical day and nearly 10,000 products sold during the 10.10 event. This triumph stems from its comprehensive 360-degree marketing strategy, seamlessly blending online and offline activities to deliver a consistent and seamless shopping experience.
Kiehl’s ascends to the second position in the list of best-selling premium beauty brands on Shopee Premium. Their Vitamin C Serum, Toner & Cleanser Duo, and Clay Mask are among the most sought-after products.
The brand effectively utilized livestream selling combined with minigames and interactive activities, resulting in a 51% increase in sales compared to the 9.9 event. Kiehl’s also maintained a consistent presence with 3-5 videos posted daily, focusing on product introductions and reviews, which contributed to a 16% growth in revenue from the Shopee Video channel compared to September.
Kiehl’s further optimized trending keywords in the health and beauty sector, ensuring their prominence in the top spots on the search bar. Collaborating with a trusted network of KOLs/KOCs also created a powerful ripple effect. Post-10.10, Kiehl’s achieved an impressive ROI of over 10, an exceptional feat in the premium cosmetics segment.
According to Shopee’s post-10.10 press release, Shopee Premium witnessed a 22-fold increase in orders on October 10 compared to a regular day, with a 13-fold increase in first-time buyers on Shopee Premium.
Overall, the number of shoppers at the official Shopee Mall stores on October 10 surged by 17 times compared to a typical day, underscoring the growing trend of consumers seeking quality-assured and traceable products.
