“Creating a Custom Card Design: A Vietnamese Creative Stamp in the International Financial Market”

Captivating Customers and Experts Alike

VIB, a leading bank in Vietnam, has not only captured the attention of its customers but has also quickly attracted praise from international financial experts and top global card organizations. This testament to Vietnam’s creativity in the financial industry ushers in a new era of personalization and innovation, solidifying VIB’s position as a trendsetter in the card space.

A Wave of Enthusiastic Response from Customers

The introduction of VIB’s personalization feature for credit card designs made an immediate impact. Customers were not only excited about the novelty but also drawn to the ability to create unique card versions that reflected their distinct personalities. In the first 48 hours alone, over 4,000 credit cards were successfully customized, each one a statement of its user’s style and character.

Over 4,000 unique card designs were created within the first 48 hours of the feature’s launch.

This remarkable response highlights the appeal of modern technology and the rising trend of credit card personalization among young, dynamic customers.

High Praise from Top Financial Experts and Global Card Organizations

VIB’s personalization feature for card designs, powered by AI, has impressed and earned accolades from international financial experts. Kaishar Imam, a Product Owner and Business Analyst with over a decade of experience in digital banking solutions, shared his enthusiasm: “Congratulations to VIB for being a pioneer in applying AI to personalize credit cards. The intersection of AI and credit cards opens up a future led by innovation. It’s fascinating to see how technology is changing the way we interact with financial tools, transforming them into something more than just functional instruments—they now carry a personal touch. VIB’s message of ‘Your Card, Your Choice’ perfectly exemplifies how innovation is reshaping the financial market.”

Rakesh Dayal, Managing Director at Ipsos, one of the world’s largest market research companies with over 20,000 experts, commented, “Interesting concept.” James Yu, an expert in Fintech and AI fraud prevention, expressed his love for VIB’s new credit card feature, simply stating, “Love it.”

Kate Pyle Gallaher, Head of Financial Services at WillowTree, a leading US-based digital experience company, regarded the feature as unique and desired to bring it to the American market for US consumers to enjoy.

From the perspective of global card organizations, Ms. Dang Tuyet Dung, Director of Visa Vietnam and Laos, offered her insights: “In the payments space, AI has the potential to transform and enhance many traditional processes. Understanding the capabilities of AI and its most promising applications in payments can help participants in the payments ecosystem optimize their strategies. We are observing recent card design trends, including innovation and customization, and are delighted to see VIB take the lead in applying AI for on-demand card design personalization. This enables issuing banks to attract new customers, engage and retain existing ones, and increase card usage. Exploring AI will inform strategic decisions on when, where, and how to deploy AI to enhance customer experience, brand affinity, and business growth.”

The endorsements from leading card organizations like Visa and renowned international financial experts underscore how modern technologies like AI are not just supportive tools but also crucial drivers of sustainable development and strategic growth for financial institutions. By combining AI capabilities with personalized offerings, VIB has broken new ground in delivering fresh, unique experiences to its users, solidifying its position as a trendsetter in the card space and a beacon of innovation for Vietnamese banks embracing cutting-edge financial technologies.