The Ultimate Writing Tool: Crafting Captivating Copy that Converts Unveiling the Revolutionary: A Vibrant Debut in Vietnam’s Markets, Capturing Customers’ Hearts

The Chinese mini red pearl apples, also known as Hong Thach Tran Chau in Vietnamese, have captured the attention of consumers across Vietnam due to their unique appearance and recent debut in the market. From traditional markets to online platforms, these apples have painted the town red since their arrival in early October.

According to a local importer, these apples originate from the Phu Binh district in Shaanxi Province, China, renowned for its long history and superior quality of apple cultivation.

Typically, Chinese mini red pearl apples are packaged in plastic crates or cardboard boxes, weighing between 12 and 20 kilograms each, and are priced at approximately 30,000 VND per kilogram at the Lao Cai border gate.

In the past, these apples were mainly consumed within China due to their susceptibility to damage during transportation. However, advancements in packaging and preservation techniques have made it possible to export them to countries like Vietnam, South Korea, and Japan.

In terms of appearance, Chinese mini red pearl apples are a sight to behold. Their size is comparable to that of a small lime, and their vibrant red color is sure to catch anyone’s eye. These apples are smaller than traditional apple varieties such as the egg-shaped or regular round apples, and each kilogram typically contains 24 to 26 fruits. Their resemblance to the Vietnamese ancient apple variety, a specialty of Nam Dan district in Nghe An province, has led to some confusion among consumers.

The imported apples are fully ripened and have a firm texture. When ripe, their skin boasts a bright red hue, and the flesh is fragrant and translucent like jelly.

In China, this apple variety is commonly grown in regions with cold climates, particularly in Shandong and Shaanxi provinces, and is sold at a price range of 10 to 15 Chinese yuan (approximately 35,000 to 55,000 VND) per kilogram.

Upon entering the Vietnamese market, these apples command a premium price compared to other Chinese apple varieties, with a price tag three to four times higher. In Hanoi, they are being offered at a price range of 80,000 to 100,000 VND per kilogram. In Ho Chi Minh City, they are also available in traditional markets and on social media platforms, with prices ranging from 100,000 to 120,000 VND per kilogram.

As this is a novel product in the domestic market, Mr. Nguyen Thanh Binh, Chairman of the Vietnam Vegetables and Fruits Association, advises consumers to purchase apples with clear origin traceability and choose reputable distributors who guarantee quality.

In addition to the Chinese mini red pearl apples, Vietnam has recently witnessed an influx of another exotic fruit from China—the “Autumn Heart” grapes. While Japanese-imported Autumn Heart grapes are priced at a premium of 1.5 to 2.2 million VND per bunch (600-800 grams), their Chinese counterparts are surprisingly affordable, costing just above 150,000 VND per kilogram. Some importers are even offering them at a wholesale price of 550,000 VND per 9-kilogram crate, which equates to approximately 61,000 VND per kilogram.

According to the Vietnam Vegetables and Fruits Association, in the first nine months of 2024, businesses imported various types of fruits and vegetables worth nearly 1.66 billion USD, marking a 14% increase compared to the same period last year.

China remains the primary source of fruit and vegetable imports for Vietnam. During the nine-month period, China exported nearly 700 million USD worth of fruits and vegetables to Vietnam, accounting for 39% of the market share, which represents a 24% increase compared to the previous year.

According to statistics from the Thu Duc Agricultural Wholesale Market Management and Operation Company, the majority of Chinese agricultural imports entering the market are officially traded and seasonal.