On a November evening, while browsing social media, Ms. Trang Nhung, an English teacher in Hanoi, stumbled upon a thank-you video from Saigon-Hanoi Commercial Joint Stock Bank (SHB). Despite being just over 30 seconds long, the video evoked a range of emotions in Ms. Nhung, from surprise and delight to impression and warmth.
This video was part of a series of activities carrying the message “Thank you for accompanying SHB to reach new heights over the past 31 years,” commemorating the bank’s 31st anniversary.
The two prominent images in SHB’s thank-you video are Mr. SHB, the bank’s representative character, and a heart shape. Mr. SHB appears at iconic locations across the country, from Ben Thanh Market in Ho Chi Minh City to the ancient town of Hoi An and Long Bien Bridge in Hanoi. He carries a smile and a warm heart, expressing gratitude to everyone along the S-shaped country.
SHB touches the hearts of customers and partners with heartfelt thanks
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The three characteristic waves in SHB’s logo are in constant motion, connecting to form a creative heart, symbolizing flexibility and the continuation of core values for innovation and development. Throughout its three decades of existence, SHB has always prioritized empathy and believed that actions rooted in the heart create enduring positive values.
This heart also represents SHB’s commitment to accompanying its customers and partners on their journeys of growth, hand in hand with the nation’s progress.
After being shared on social media, the video garnered hundreds of thousands of views and likes. Most viewers were touched by the warm message and impressed by SHB’s creative and trendsetting approach.
“SHB was very thoughtful in conveying its gratitude to those who have accompanied the bank on its 31st anniversary. This made me appreciate and cherish the values SHB has built over the years even more. I believe that with the trust and support of its customers, SHB will continue to thrive,” shared Ms. Trang Nhung.
SHB’s thank-you message appears at airports and on major streets across the country
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In addition to the video, images of Mr. SHB placing his hand on his heart with sincere gratitude could be seen at airports and on prominent streets through a system of billboards. Meaningful messages were sent to each locality, with unique regional touches. The bank aimed to convey heartfelt and emotional messages to its viewers.
On the bank’s fan page, the thank-you messages for each province and city received interesting feedback and interactions from social media users.
SHB sends personalized thank-you messages to each province and city across Vietnam
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“As a long-time SHB customer, I felt very touched to see the bank’s gratitude displayed everywhere. SHB’s recognition of its customers’ roles not only fosters a sense of closeness but also demonstrates professionalism and dedication in the long-term relationship between the bank and its clients. I am glad to be one of SHB’s millions of customers and confident that my choice is absolutely right,” shared Mr. Trung Dung, an SHB customer from Ho Chi Minh City.
Rooted in empathy, SHB values the companionship of its employees, customers, shareholders, and partners throughout its over-three-decade journey. In addition to expressions of gratitude, SHB also launched a series of customer appreciation programs for individuals and businesses during its 31st anniversary, with special gifts totaling VND 6 billion.
SHB organized various activities to show appreciation to its employees during its 31st anniversary
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Internally, SHB conducted the “Thank You from the Heart” program to express gratitude for the invaluable contributions of its entire staff during its growth journey. Sincere thanks from the bank’s leaders and gifts sent to employees’ families demonstrated SHB’s understanding and appreciation for the efforts and dedication of each individual toward the bank’s success. This occasion helped every SHB member deeply embrace the bank’s corporate culture, built on six core values: Heart, Trust, Faith, Knowledge, Intelligence, and Vision, with Heart as the foundation.
Over its 31 years of development, SHB has risen to become one of the Top 5 largest private joint-stock commercial banks in Vietnam and ranked 137th in the Top 500 largest enterprises in Southeast Asia by Fortune Magazine. Throughout its journey of success, SHB has consistently strived to forge strong relationships with its employees, customers, shareholders, and partners.
Continuing its three-decade tradition, SHB will remain steadfast in its sustainable development orientation, accompanying and creating positive impacts on people’s lives, and propelling Vietnam into a new era of national advancement.
5 Years Running: SHB Ranks in Vietnam’s Top 50 Companies for Outstanding Profitability
Effective operations, sustainable growth, and positive contributions to the economy have earned SHB a place in the “Top 50 Most Profitable Enterprises in Vietnam.” Their success is further highlighted by their inclusion in the top 10 most profitable private enterprises in the country.
SHB Ranks in the Top 10 Most Profitable Private Enterprises in 2024
Effective operations, sustainable growth, and positive contributions to the economy have earned SHB a place in the “Top 50 Most Profitable Enterprises in Vietnam.” This prestigious recognition highlights SHB’s remarkable performance and positions it among the top 10 most profitable private enterprises in the country.
“An Enticing Offer: Secure a Lucrative 8.2% Annual Interest on VND 50,000 Billion Worth of Bonds”
The funds raised from the bond issuance will serve as a strategic initiative to fortify the bank’s Tier 2 capital, enhancing its capital adequacy ratio. This move is designed to position the bank to meet the evolving borrowing needs of its customers, not just in 2024 but also in the years to come.
The Power of Collaboration: SHB and Vietnam Steel Corporation Join Forces
“The partnership between SHB and VNSTEEL marks a significant step forward in their bilateral relationship. Together, they are committed to mutual growth and dedicated to contributing to the development of the Vietnamese economy.”
“SHB: Empowering FDI Enterprises with Tailored Financial Solutions”
The influx of FDI into Vietnam presents a significant opportunity for the economy as a whole and, more specifically, for domestic banks. With their deep understanding of the local market, culture, and people, these banks are ideally positioned to support and facilitate the expansion and growth of FDI enterprises in the region. This unique advantage cannot be overstated, as it enables a level of assistance and ease of doing business that foreign investors may not find elsewhere.
