Social media is abuzz with a photo of a drink purchased from KATINAT, accompanied by outraged comments.
The sticker on the bubble tea cup bought at the Diamond Residence Le Van Luong branch (Hanoi) read “less sugar, less an tay” instead of the usual “less sugar, less ice.”
This is a very sensitive note as it leads many to associate it with the recent arrest of model An Tay due to drug-related charges. For a beverage brand that is quite popular among young people like KATINAT, this incident is hard to accept.
The drink that caused a stir on social media
Early in the morning of November 20, KATINAT released a detailed statement about the incident. The beverage brand expressed regret over what had happened and sincerely apologized to the individuals involved, customers, and everyone negatively affected by this information.
KATINAT stated that they had fired the offending employee and disciplined the store manager with a warning for poor store operation control.
Details of KATINAT’s statement:
“KATINAT Joint Stock Café Company (hereinafter referred to as KATINAT) would like to announce the incident of ‘Inappropriate and Unprofessional Content on KATINAT Drink Stickers,’ which has been circulating on social media for more than a day.”
“Immediately after receiving the information about this incident, KATINAT investigated and inspected the entire incident and would like to provide the following detailed information:
At 2:45 PM on November 18, 2024, an employee of the KATINAT store at Diamond Residence Le Van Luong – Hanoi, arbitrarily wrote inappropriate and unprofessional content on the drink sticker, contrary to the brand’s regulations and standards. The drink with this sticker was then delivered to the customer.”
“KATINAT recognizes that this is a very serious matter, affecting not only our customers but also severely damaging the brand’s reputation. Therefore, immediately after verifying the incident, we implemented the following measures:
- KATINAT disciplined the offending employee by termination and issued a warning to the store manager for poor store operation control.
- KATINAT conducted a thorough review of compliance with operating procedures and brand standards across the entire system to prevent similar incidents from occurring.
- KATINAT directly contacted the customer who received the product with the inappropriate sticker, offering a sincere apology and explaining the situation. The customer was understanding, agreed with KATINAT’s handling of the incident, and officially provided an update on their personal page as they also did not want the issue to be blown out of proportion.”
“KATINAT affirms that this was an impulsive act of joking by an individual employee, and it seriously violates our service standards, goes against our business philosophy, and contradicts the core orientation of the brand.”
“KATINAT regrets what has happened and sincerely apologizes to the individuals involved, our valued customers, and everyone negatively impacted by this information.”
The incident is still being widely shared on social media.
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