Local businesses in An Giang and Kien Giang provinces witnessed thousands of orders during the “Shopee – Tinh Hoa Viet Du Ky” livestream on November 15, ranging from Chan Phuong’s thot not flower honey, APG ECO’s rice shrimp rice, to Thanh Quoc’s Phu Quoc fish sauce. Besides taking viewers on a journey back to the Mekong Delta to discover the region’s iconic produce, the program also shared inspiring stories about the local artisans’ dedication to preserving and promoting their traditional crafts.
The Art of Ha Tho: A Unique Twist to Traditional Phu Quoc Fish Sauce
During the “Tinh Hoa Viet Du Ky” livestream on November 15, the Thanh Quoc fish sauce brand captured the attention of a large audience. With a history spanning over a century, Thanh Quoc has solidified its position in the Phu Quoc fish sauce industry, especially with its unique Ha Tho fish sauce, which undergoes a meticulous production process. Thanh Quoc is also one of the two fish sauce producers in Phu Quoc that has been awarded the national OCOP 5-star certification, with an annual production capacity of up to 15 million liters of fish sauce.
The November 15 ‘Tinh Hoa Viet Du Ky’ livestream significantly boosted Thanh Quoc Fish Sauce’s brand awareness and sales.
On November 15, Thanh Quoc recorded a staggering 29-fold increase in sales on the platform compared to the same period last month, with over 80% of the orders attributed to the “Tinh Hoa Viet du Ky” livestream. Besides the renowned Phu Quoc fish sauce, other specialties such as ready-to-eat fermented shrimp paste and Phu Quoc pepper also received overwhelming support from consumers.
Delicious Rice with an Annual Single Harvest, Yet Highly Profitable
Rice shrimp rice is one of APG ECO’s flagship products. What sets this rice apart is that it is only harvested once a year, grown in rotation on shrimp farming land in An Giang, imparting a unique flavor and abundant nutrition unmatched by other rice varieties. Previously, APG ECO’s rice products were mainly sold through supermarkets or traditional channels. However, the company decided to venture onto the Shopee e-commerce platform to make their products more accessible to customers.
Promotions and shipping discounts were key to helping APG ECO’s products reach a wider consumer base.
By featuring their specialties in the recent “Tinh Hoa Viet Du Ky” livestream, the brand achieved impressive results. Specifically, the number of orders on November 15 tripled compared to the same day last month, with 70% of the orders coming through the livestream. Consequently, revenue tripled as well, with their Jasmine rice from Chau Phu, VEBO ST25 rice, and premium rice shrimp rice ranking among the top-selling products during the livestream.
APG ECO’s rice shrimp rice and VEBO ST25 rice sold out after the livestream.
An Giang’s Pride: The Precious Nectar that Takes Two Decades to Harvest
Thot not is a tree deeply intertwined with the lives of the people of An Giang. To harvest thot not flower honey, farmers must dedicate at least two decades to planting and caring for the trees until they bear flowers. Because of the lengthy process involved in creating this sweet delicacy, thot not flower honey is considered the “essence of heaven and earth,” offering remarkable health benefits.
However, the value of thot not flower honey remains relatively unknown, and its economic potential is yet to be fully realized, leaving the farmers of Bay Nui in a precarious situation. Chan Phuong was established with the mission to spread awareness about the thot not tree and contribute to the preservation of this distinctive species.
During the recent “Shopee – Tinh Hoa Viet Du Ky” livestream, Chan Phuong’s pure concentrated thot not flower honey and thot not flower syrup garnered much attention and love from users.
Shopee’s livestream series has not only helped local businesses find efficient outlets for their products but also demonstrated the platform’s commitment to bringing local agricultural produce and specialties closer to consumers nationwide. Next month’s special livestream on December 15 will be the grand finale of “Shopee – Tinh Hoa Viet Du Ky” for 2024. This livestream promises to continue showcasing meaningful stories, unique produce from different regions, and the participation of special guests.
