Co.opSmile’s 8th birthday celebration is part of the series of activities commemorating Saigon Co.op’s 35th anniversary. Therefore, the program is heavily invested, bringing deep discounts to customers such as up to 50% off, gifts when customers come to shop, and a special reward of 03 iPhone 16Promax 256Gb for 03 luckiest customers.
Established in 2016, when its sibling Co.op Food had already made a name for itself as a “daily meal food specialist,” Saigon Co.op chose Co.opSmile to develop the convenience store segment, following the sleek and modern trend. While Co.op Food caters to residential areas, Co.opSmile targets schools, dormitories, hospitals, bus stations, and more. The common trait of the two “Co.op” siblings – Co.op Food and Co.opSmile – is their compact size advantage, allowing them to quickly penetrate niche markets and act as an extension of Co.opmart and Co.opxtra. They also play a crucial role in realizing the diversification strategy of the distribution system, solidifying Saigon Co.op’s position as Vietnam’s leading consumer goods retailer.
Over its 8 years of establishment and development, Co.opSmile currently boasts 125 stores, mainly selling dry food, cosmetics, and household items. The Co.opSmile chain also offers added conveniences such as microwaves for heating food, free hot water, and lending plates and bowls for customers to use in hospitals and schools. A notable feature of the Co.opSmile stores within college and university campuses is the addition of study corners and bookshelves, providing students with extra space for group meetings, relaxation, and socializing. The Co.opSmile model in apartment complexes also introduces new services such as delivering 18L water jugs right to customers’ doors, alongside existing services like utility bill payments and phone card sales.
Maximizing Saigon Co.op’s “golden” resources, including over 4 million member customers and an ever-improving retail ecosystem, Co.opSmile contributes an average of 10-15% to Saigon Co.op’s annual revenue, serving 20,000 shoppers daily. Co.opSmile proactively leverages this strength by partnering with service providers to share floor space mutually. Examples include the Guta and Hota café chains, Má Hải bakery, and Ting Ting tea shop, all of which boost the system’s revenue.
To celebrate its 8th birthday, the Co.opSmile chain simultaneously inaugurated 12 stores in districts 1, 3, 5, 6, 10, 11, Binh Tan, and Binh Thanh in the last two months of 2024. In 2025, the Co.opSmile chain plans to expand its network by adding 60 more stores, bringing the total number of stores system-wide to 185.
Co.opSmile’s birthday celebrations from now until December 11 include:
Shock Sale: Up to 50% off or Buy 1 Get 1 Free, Buy 2 Get 1 Free on dry food, household items, and cosmetics, plus attractive free gifts
Bulk Purchase Benefits: Special deals at just 1,000 VND and 3,000 VND for the second item.
Lucky Spin – Gratitude for Thousands of Gifts: With a shopping bill of over 200,000 VND, customers will have the chance to spin the lucky wheel and win valuable prizes:
03 First Prizes: iPhone 16 Pro Max 256GB
06 Second Prizes: Lock&Lock 4L Air Fryer
06 Third Prizes: 1 year of free cooking oil usage
and 20,000 other valuable gifts.
Special Customer Appreciation: The top 3 member customers with the highest revenue in 2024 at each store will receive a special gift from Co.opSmile.
Exciting Birthday Roadshow: On November 29, 2024, Co.opSmile will host a roadshow and lively activities at 6 store locations. During the roadshow, Co.opSmile will offer two ultra-special promotions: “Golden Hour Super Sale,” featuring a 50% discount on selected products, and the “888k Shopping Cart” game, offering attractive gifts for smart shoppers.
On November 30, 2024, the roadshow crew will continue touring the city, spreading Co.opSmile’s 8th birthday joy throughout Saigon.
Online Shopping and Home Delivery Channels
Website Order Link: https://coopsmile.vn
Zalo OA Order Link: http://zalo.me/3457196662940334076
Grabmart Order Link: https://grb.to/CoopSmile
Shopee Food Order Link: https://shopeefood.vn/thuong-hieu/co-opsmile
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