Pinetree Securities Joint Stock Company, a member of Hanwha Investment and Securities Co. Ltd. (HISC), under the Hanwha Group – one of the seven largest conglomerates in Korea, is a brand that has quickly affirmed its position with a unique business strategy and a mission to bring sustainable prosperity to Vietnamese customers.
DIFFERENTIATE TO CREATE OUTSTANDING VALUE
Right from the start of its operations in Vietnam in 2019, Pinetree chose a bold direction – comprehensive digital securities: “no branches, no brokers, only digital platforms.” This is both an innovation and a difference, reflecting the business philosophy of always putting customers at the core.
This unique strategy has helped Pinetree not only optimize costs but also provide many unique experiences for customers. The company pioneered lifetime free trading – something unprecedented in the Vietnamese market before. At the same time, Pinetree is the first unit to offer an unconditional 9.9% margin interest rate policy, helping customers maximize their financial resources.
“With Pinetree, mastering the securities core system not only helps us enhance our competitiveness but also ensures that we provide customers with fast, accurate, and optimized services. This demonstrates Pinetree’s long-term vision and commitment to sustainable development in the field of digital securities,” said Mr. Lee Jun Hyuck, CEO of Pinetree Securities.
This core system is developed on a modern technology platform from Korea with strong support from its parent company, HISC, allowing Pinetree to handle large trading volumes and ensure smoothness and flexibility in its operations. At the same time, it is also one of the first securities companies to integrate modern financial services such as eKYC, 24/7 trading, and online connections with domestic banks.
In the journey of “serving” customers, a series of digital ecosystems with outstanding applications have been built by the company, such as Stock123 – the first free application in Vietnam for learning and practicing investing, helping users access securities knowledge from basic to advanced levels. Especially, virtual investing practice with real data.
Launched in January 2020, just seven months later, Stock123 topped the app market. So far, there have been more than 350,000 app downloads, more than 300,000 customers, and more than 30,000 monthly active users.
PineX – an investment social network application where investors connect, share experiences, and quickly update market information. AlphaTrading – an intelligent application for securities trading (stocks, bonds, derivatives, investment portfolios…), financial investment, and asset management, leading the market. WebTrading – an online trading platform that provides comprehensive technical analysis and asset management tools…
MISSION AND ASPIRATION FOR THE VIETNAMESE
The mission of “bringing sustainable investment opportunities and prosperity through the digital financial platform” is the guideline for all activities of Pinetree.
According to Mr. Lee Jun Hyuck, everyone has the potential to develop and achieve financial prosperity at any stage of life. With superior technology, Pinetree is committed to accompanying and supporting customers to overcome challenges in their investment journey.
Not only providing quality products and services, but Pinetree also contributes to building a sustainable investment ecosystem where people can connect, learn, and share knowledge to grow together.
The “sweet fruit” came when, after only five years in Vietnam, Pinetree has achieved impressive successes. After just over a year of operation (Q1/2021), Pinetree made a profit – something very few companies have achieved. Ranked in the top 20 in Vietnam’s securities market in Q1/2023, the total number of customers increased by 17 times from 2019 to early 2024, and revenue grew by almost 20 times as of July 2024…
“We are proud of what we have achieved, and more importantly, the trust that customers have placed in Pinetree. This motivates us to continue to innovate and develop. If you aspire to financial prosperity and are ready to face challenges, Pinetree will always accompany you with superior and sustainable digital financial solutions,” affirmed Mr. Lee Jun Hyuck.
As a trusted companion and dedicated connector, always ready to share and support customers’ financial development and prosperity, Pinetree continuously innovates, expands its digital financial ecosystem, and develops more creative products and services.
Let’s explore Pinetree’s inspiring story here: https://pinetree.vn/gioi-thieu/
