Toyota Vietnam (TMV) recently announced its November 2024 sales figures, reporting a total of 8,851 units sold (including Lexus sales). This marks the second consecutive month that Toyota has surpassed the 8,000-unit sales mark, bringing its year-to-date sales for 2024 to over 59,000 units. The brand is well on its way to achieving the milestone of 1 million units sold in 2025, which coincides with its 30th anniversary in Vietnam.
Breaking down the numbers, Toyota sold 8,693 units nationwide, comprising 4,132 domestically assembled vehicles and 4,561 completely built-up imported units. Notably, sales of Hybrid vehicles stood at 608 units, contributing to a total of 4,489 Hybrid vehicles sold in the first eleven months of 2024. This reflects a growing preference among customers for fuel-efficient and environmentally friendly options.
In November 2024, Lexus delivered an exceptional experience to 158 customers, bringing its cumulative sales since its introduction in Vietnam to 13,567 units.
The Toyota Vios maintained its position as the best-selling Toyota model in the market. Specifically, compared to the previous month, Vios sales in November 2024 increased by approximately 21%, with 2,135 units sold. With these impressive figures, the Toyota Vios is likely to retain its title as the best-selling compact sedan in the B-segment for the month.
In addition to the Vios, another domestically assembled model, the Veloz Cross, also witnessed a slight increase in sales compared to October, with 1,146 units sold.
Importantly, imported models significantly contributed to the overall sales figures, with the Yaris Cross leading the way at 1,188 units sold, closely followed by the Corolla Cross at 1,150 units.
TMV representatives attributed the stable sales performance in November partly to the continued benefit of the government’s support policy for registration fees for domestically assembled vehicles. Additionally, Toyota’s promotional programs for models such as the Vios, Yaris Cross, Veloz Cross, Avanza Premio, and Corolla Cross in November also played a crucial role in making vehicle ownership more accessible for customers ahead of the 2025 Tet holiday.