Unveiling the Counterfeit: Over 50,000 Fake Red Bull Cans Uncovered

The Market Management Force has recently uncovered over 50,000 cans of a beverage suspiciously resembling Red Bull. This energy drink, aptly named "Bò Húc," has raised concerns regarding trademark infringement, with its striking similarity to the renowned Red Bull brand. As authorities seize the suspicious product, the case unfolds, shedding light on the intricate world of intellectual property rights and the challenges faced in safeguarding trademarks in a dynamic market.

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According to the General Department of Market Management (GDMM) under the Ministry of Industry and Trade, on December 3, the Department of Professional Market Management, in coordination with the Hanoi Market Management Department, conducted a surprise inspection at a beverage business establishment in Nam Tu Liem District.

During the inspection, authorities discovered 3,000 cans of energy drinks bearing signs of trademark infringement of registered trademarks owned by TCP Group Thailand, the producer of Red Bull energy drinks.

Market management forces have discovered over 50,000 cans of “Bò Húc” energy drink with signs of trademark infringement of Red Bull.

Upon inspection, it was revealed that the infringing products were manufactured at a facility in Thuan Thanh Town, Bac Ninh Province.

Promptly upon receiving this information, the Department of Professional Market Management coordinated with the Bac Ninh Market Management Department to inspect the facility producing these infringing products on the same day.

The inspection team from the Department of Professional Market Management, in collaboration with the Bac Ninh Market Management Department and local authorities, conducted an inspection of the V.M. Food Processing and Beverage Joint Stock Company, headed by Mr. H.T.D.

The factory was operating as usual when the authorities arrived for the inspection.

At the time of the inspection, a large quantity of finished products bearing the Red Bull trademark, packed in cartons with the same branding, were ready for transportation and distribution.

In addition, the factory also stored a significant number of unused energy drink cans.

Initial inspection findings indicated that all the goods discovered at the V.M. Food Processing and Beverage Joint Stock Company branch showed signs of trademark infringement of registered trademarks.

Consequently, the inspection team temporarily seized all the infringing goods for further investigation and clarification of the violations.