CHIN-SU Pho Story boasts an authentic broth flavor derived from the 70-year-old family recipe of Thìn Bờ Hồ Pho, a renowned pho restaurant in Hanoi. Blending traditional essence with modern technology, CHIN-SU Pho Story encapsulates the delicate taste of Thìn Bờ Hồ Pho, now served by Vietjet to passengers on flights across Vietnam and international destinations, including Australia, India, China, Japan, South Korea, Kazakhstan, Indonesia, Thailand, Malaysia, Singapore, Laos, and Cambodia.
Vietjet and Masan Consumer inaugurate the aircraft during the signing ceremony
Notably, Vietjet also unveiled its new-generation A321 aircraft featuring an image of their flight attendant serving CHIN-SU Pho Story to passengers. With its youthful, impressive, and friendly design, the Vietjet aircraft will showcase the iconic Vietnamese dish to international passengers and friends.
During the event, the representative of the CHIN-SU Pho Story brand shared: “Becoming Vietjet’s partner is a testament to the quality of Pho Story and the strategic vision of CHIN-SU in our journey to ‘Go Global – Make Vietnamese Foods Global Foods.’ We aim to work with Vietjet to bring Pho closer to international friends and, more importantly, create the best experience for global consumers, contributing to the recognition of Vietnamese cuisine on the world map.”
Vietjet and Masan Consumer exchanging the cooperation agreement during the signing ceremony
Vietjet’s representative stated: “Vietjet always pays attention to and carefully selects each dish served to passengers on every flight, offering a green feast on the sky with nine hot, delicious, and nutritious dishes that are the essence of Vietnamese and world cuisine. Through our collaboration with Masan Consumer, Vietjet will continue to introduce the essence of Vietnamese cuisine to international passengers and friends on our flights and at our destinations.”
Speaking at the event, Ms. Nguyen Phuong Hoa, Director of the International Cooperation Department, Ministry of Culture, Sports, and Tourism, shared: “Today’s event will open up new opportunities to promote Vietnamese cultural values in the global flow. When passengers enjoy a bowl of pho in the sky, they will not only taste the delicious flavors but also connect with the spirit, essence, and pride of Vietnam.”
The CHIN-SU Pho Story aircraft was welcomed by leaders from ministries, sectors, and representatives from Masan Consumer and Vietjet
The collaboration between the leading aviation and food companies marks a significant step in promoting Vietnamese culinary culture, offering unique culinary experiences on flights for domestic and foreign tourists, and introducing a beautiful and hospitable Vietnam, thus boosting the economy and tourism.
Vietjet aircraft featuring the image of CHIN-SU Pho Story
Vietjet and CFM International Sign Agreement for Over 400 LEAP-1B Engines
Vietjet, the innovative new-age airline, and CFM International, a joint venture between Safran Aircraft Engines and GE Aerospace, have reaffirmed their commitment to Vietnam during the state visit of General Secretary and State President To Lam to France. The partnership entails an order of over 400 LEAP-1B engines and technical maintenance services for Vietjet’s narrow-body aircraft fleet, totaling a substantial $8 billion.
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The humble Vietnamese baguette has become an international sensation, with foreign visitors coining a rather apt nickname: “The taste sensation that conquers the palates of international diners.”
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“There’s something special about this humble, affordable dish that elicits a rapturous response from a foreign visitor: ‘It’s absolutely perfect.’ This unassuming dish, with its modest ingredients and unpretentious presentation, has a unique, irresistible charm that captivates even the most discerning palates.”
Soaring for Over a Decade: Championing the Dreams of Millions in Vietnam and Beyond
Vietjet, the forward-thinking and innovative airline, is thrilled to celebrate a remarkable milestone: welcoming its 200 millionth passenger. This achievement is a testament to the airline’s incredible growth and success over the past decade, solidifying its position as a pioneer in the industry.
