With just over a month to go until the Lunar New Year, Tet holiday beer prices have already taken a significant dip. Despite reductions of up to tens of thousands of dong per crate, sellers are still struggling to attract buyers.
Retail giants, supermarkets, and malls have stocked up on Tet holiday beer, offering substantial discounts. For instance, Heineken, which was priced at 444,000 dong last week, now stands at 429,000 dong per crate, a reduction of almost 20,000 dong. Similarly, Tiger and 333 beers have also witnessed price cuts, now retailing at 340,000 and 305,000 dong per crate, respectively.
Tet holiday beer on display at supermarkets and malls
Last year, convenience stores like Bach Hoa Xanh and Co.op Food boasted substantial stocks of Tet holiday beer. In contrast, this year, they display meager quantities, no different from any other day. Instead of prominent displays, the beer is now tucked away, out of customers’ direct line of sight.
As a result of their reduced focus on Tet holiday sales, convenience stores are pricing beer higher. Bach Hoa Xanh, for instance, offers Tiger for 350,000 dong per crate, 333 for 329,000 dong, and Heineken for 445,000 dong.
Tet holiday beer on sale
Similarly, grocery stores that once displayed abundant stocks of Tet holiday beer now present a sparse selection. A store owner near Do Dac Market in Thu Duc City, Ho Chi Minh City, shared that last year, she stocked 50 crates of beer for the Tet holiday but only managed to sell a little over ten. She had to offer steep post-holiday discounts to clear her inventory. Consequently, she has opted for a more conservative approach this year to avoid a similar scenario.
Mr. Hoang Van Thanh, a beer distributor in Tan Phu District, Ho Chi Minh City, attributes the overall decline in beer sales to the stringent penalties imposed on drunk driving. Additionally, he points out the proliferation of supermarkets and malls, which offer more competitive prices and occasionally slash rates by tens of thousands of dong per crate, luring customers away from independent retailers.
Unleashing the Potential: Ho Chi Minh City’s Quest to Boost Consumer Spending for Tet Holiday 2025
On the cusp of the Lunar New Year, the Ho Chi Minh City Industry and Trade sector geared up for the festive season by organizing 11,000 sales points as part of their price stabilization program. Accompanying this effort, various supermarket chains, stores, and e-commerce platforms unleashed a plethora of promotional programs to stimulate holiday shopping and consumer spending during this festive period.
A Rewarding Lunar New Year for Employees: Projected Bonuses to Match or Exceed 2024 Levels
As of now, while many localities have yet to announce their 2025 Lunar New Year bonuses, the preliminary figures suggest that there haven’t been any significant deviations from previous years. Businesses are still striving to provide their employees with bonuses equivalent to at least one month’s salary…
The VIB and Bui Cong Khanh Offer Exclusive Deposit Promotion: “A Hundred Rivers Flow into the Great Ocean”.
VIB, a leading international bank, has unveiled an enticing promotional program for its depositors this Lunar New Year 2025. The highlight of this promotion is the exclusive, limited-edition artwork series titled “A Hundred Rivers Flow into the Sea.” This exquisite gift offering is sure to captivate the attention of VIB’s valued customers and art enthusiasts alike.
The Ultimate Guide to Mastering E-commerce and Social Media Sales: Strategies for Success in the Digital Age
Vice Prime Minister Nguyen Hoa Binh has ordered a strict crackdown on cross-border e-commerce platforms, especially those dealing in low-cost transactions, as well as popular social media sites like Facebook, Zalo, and TikTok, which are often used for online trading and commerce. He emphasized the need to closely monitor major wholesale markets, shopping centers, agencies, and e-commerce platforms to ensure compliance with regulations.
The Ultimate Guide to Beating the Rush: Securing Travel Tickets During Peak Times
This year, with the railway industry releasing Tet tickets about a month earlier than usual, train tickets sold out faster than expected. The early release of train tickets and the subsequent increase in airfare for the same period left many travelers with limited options and higher expenses.
