This research, based on a survey of nearly 12,000 participants across nine markets, including 1,000 from Vietnam, sheds light on evolving travel habits and preferences shaping the APAC travel landscape. It offers valuable insights for predicting trends and creating meaningful travel experiences in 2025 and beyond.
“APAC presents a wealth of opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is key to success for travel players in today’s dynamic travel landscape. Success lies in translating these insights into creative strategies, bringing travelers closer to the experiences they crave,” shared Caesar Indra, President of Traveloka.
Vietnamese Travelers Seek Relaxation on Beach Vacations
In Vietnam, the study reveals a preference for restorative and rejuvenating travel, mirroring the APAC average of 26%. For instance, Vietnamese travelers exhibit a strong affinity for beaches, with a selection rate of 59%, surpassing the 56% APAC average, reflecting the unique priorities and motivations shaping their travel decisions.
Domestic Tourism Takes the Lead
Across APAC, domestic tourism remains the primary driver of recovery, and Vietnam is no exception. Nearly half—49% of Vietnamese travelers opt to explore domestic destinations, while 31% prefer international travel. This is significantly lower than Thailand, Indonesia, and Japan, where 70% of respondents from these countries favor domestic travel.
Price Sensitivity Steers Accommodation Choices
In most of APAC, price sensitivity plays a crucial role, with nearly half of travelers in markets like Singapore, Australia, Japan, Malaysia, and Indonesia prioritizing price over all else when booking accommodations.
In Vietnam, only 37% exhibit this price-conscious behavior. Vietnamese travelers, along with those from South Korea and India, while price-conscious, tend to consider additional factors such as room comfort and amenities when making decisions.
Rise of Tech-Savvy Travel Platforms
When it comes to digital tool usage in travel planning, 35% of surveyed Vietnamese travelers have embraced these tools. This indicates a growing trust in platforms like Traveloka, which simplify the process of booking travel services and offer flexible options.
Cash Remains King
During their trips, cash remains the most popular payment method for Vietnamese travelers, with over half (58%) using it. Credit/debit cards (53%) and payment apps like VNPAY and Momo (48%) are the next most popular choices.
Social Media Influences Destination Choices
When asked about factors that could encourage them to visit a destination not on their intended list, over half (53%) of Vietnamese travelers cited social media as an important source for discovering new destinations. Additionally, 40% of respondents from Vietnam mentioned that suggestions from family and friends play a significant role in their decision-making process.
Sustainable Tourism Gains Traction
Finally, sustainability is increasingly shaping travelers’ choices, with 89% of Vietnamese travelers incorporating this criterion into their decisions. This surpasses the APAC average of 80%, presenting a clear opportunity for travel providers in Vietnam to attract this market by offering environmentally conscious travel experiences.
‘Breaking’: Ministry Merger Proposal; Eye-Popping Lunar New Year Bonuses Revealed
Supplementing the estimated reform salary cost; details of the plan to organize the apparatus of the Ministry of Finance, the Ministry of Planning and Investment, and the Ministry of Industry and Trade; FDI enterprises defaulting on billions of dong in taxes and leaving the country; enterprises in Binh Duong province offering the highest Tet bonus of up to nearly 400 million VND/person… were notable information last week.
The Great Tech Migration: Vietnam’s Next Challenge
In the context of the global supply chain restructuring trend and geopolitical risk mitigation, what has propelled Vietnam to the forefront as a preferred destination for major tech giants in recent times?
The Nearest Airport is Just 10km Away, This Locale is on the Verge of Becoming a City
Over 6 trillion VND is expected to be invested in the development of technical infrastructure and the renovation and beautification of urban areas.
“Vietnam, Always Welcome in Cuba: A Business Haven”
At the Palace of the Revolution in Havana, Cuban President Miguel DÃaz-Canel expressed a warm welcome and reaffirmed his country’s commitment to facilitating Vietnamese investors doing business in Cuba.
Bright Spots in Vietnam-India Economic and Trade Cooperation in 2024
The trade volume between Vietnam and India is expected to surpass the $15 billion mark set by the two countries’ leaders, and it is anticipated to reach $20 billion in the coming years.
