On December 13, Home Credit Vietnam and The Gioi Di Dong (MWG) officially signed a comprehensive cooperation agreement with Home PayLater to offer customers an attractive “Buy now, pay later” policy across all MWG stores. This marks a significant step forward in the relationship between the two companies and opens up more opportunities for Vietnamese consumers to purchase and pay for high-quality, genuine electronic and smart home appliances.
After more than a decade of partnership, MWG and Home Credit continue to strengthen their long-standing collaboration with a meaningful and solemn signing ceremony. The launch of the “Buy now, pay later” policy across all MWG stores is a turning point in the strategic cooperation between the two parties, which has spanned over 14 years. It also marks the beginning of a new partnership phase (July 2024 – June 2025), promising even deeper and stronger cooperation to bring the most comprehensive financial solutions to consumers.
In addition to the significant step forward with Home PayLater – a flexible and modern financial solution that helps customers overcome financial barriers and enjoy the best shopping experience, the two companies also reaffirmed their strategic orientations and reached a consensus on a revenue target of VND 15,000 billion for the 2025 fiscal year, heralding a breakthrough journey with impressive growth figures.
Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong Corporation (left), and Mr. Fabien Sanchez, Sales Director of Home Credit Vietnam (right), signed an agreement to promote Home PayLater services across all MWG stores.
Vietnam is entering a strong digitalization period, especially in consumer economics. With the partnership between Home Credit and The Gioi Di Dong to promote Home PayLater, consumers will have a more convenient way to access pre-approved spending limits along with practical benefits. With this “Buy now, pay later” policy, customers can split the cost of items into multiple payments without worrying about additional fees or interest. It also eliminates hidden costs such as insurance and handling fees. The collaboration between these two industry leaders also stands out for its fast processing time of just 3 minutes and simple requirements, as customers only need to provide their ID cards to access 0% down payment and 0% interest rate options with tenors of up to 12 months.
Now, with Home PayLater’s pre-approved spending limit service, consumers can comfortably shop for any product within the MWG and Dien May Xanh ecosystems, enjoying flexible payment terms of 1 to 12 months without any additional costs or interest rates.
“This strategic cooperation agreement marks a new step forward for Home Credit and The Gioi Di Dong as we jointly aim for a revenue target of VND 15,000 billion in 2025 by offering flexible financial products such as installment loans for electronics and home appliances and now, with Home PayLater, a pre-approved spending limit product,” said Mr. Fabien Sanchez, Sales Director of Home Credit Vietnam, at the signing ceremony.
Sharing the strategy behind the “Buy now, pay later” cooperation with Home Credit, Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong Corporation, said, “With the implementation of Home PayLater across all our stores, our customers will have access to a smart and convenient small-amount payment solution. All loan procedures, approvals, and disbursements will be convenient, fast, and easy. We hope that through this ‘Buy now, pay later’ policy, both parties will have more opportunities to expand our user base, support customers in flexibilizing their cash flow, and boost the booming digital consumer market in Vietnam.”
Home PayLater is Home Credit’s smart payment solution, featuring a “5 No’s” benefit: “No upfront payment, no interest, no hidden fees, no conversion fee, and no early repayment fee.” Home PayLater offers a simple, convenient, and attractive “Buy now, pay later” solution. With Home PayLater, customers can choose from a range of flexible payment terms of 1, 3, 6, or 12 months, catering to the financial goals of various customer segments.
The signing ceremony marks a new chapter in the 14-year strategic partnership between Home Credit and The Gioi Di Dong.
Home Credit is a leading consumer finance company that pioneered the Vietnamese market in 2008. The company is now one of the top digital financial companies, serving over 16 million customers nationwide. With a strong commitment to sustainable development and the promotion of comprehensive digital finance, Home Credit’s financial solutions empower consumers to take control of their lives, live joyfully as desired, and contribute to the growth of Vietnam’s economy.
The Gioi Di Dong is Vietnam’s leading retail system with a network of over 3,000 stores nationwide, catering to the needs of millions of customers for electronic and home appliance purchases. With a customer-centric strategy, the company strives to deliver comprehensive, unique, and superior shopping experiences to its customers.
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