The Affiliate Marketing Landscape in 2025: An Honest Depiction from ACCESSTRADE Vietnam’s Latest Report

Affiliate Marketing has cemented its newfound status, becoming an integral part of multi-channel marketing strategies, adopted by numerous businesses, big and small. It is a method that not only focuses on the latter stages of the sales funnel but also contributes to the growth of advertising spend, especially in the 2025-2026 period.

An Overview of the Affiliate Marketing Report 2025

The Affiliate Marketing Report 2025 is the result of a close collaboration between Accesstrade Vietnam and leading experts in the field of Affiliate Marketing. The report offers insightful analyses and a comprehensive overview of the market, highlighting prominent trends, opportunities, and challenges that businesses should consider when formulating effective strategies for the upcoming period.

This report serves as a companion for business owners, managers, and individuals alike, aiding them in making strategic decisions regarding marketing and sales for the current year.

What Makes the Affiliate Marketing Report 2025 Useful?

With the Affiliate Marketing Report 2025 in hand, you will embark on an exciting journey through four captivating destinations. These include: A market overview of Affiliate Marketing in 2024; Consumer behavior and trends shaping the behavior of Vietnamese consumers in 2024; Digital Transformation Market: an inevitable global trend in 2025; Insights from industry leaders.

At the first destination, we will delve into the impressive growth figures of the global Affiliate Marketing industry and the Asia-Pacific region, as well as the Vietnamese market in particular, for the year 2024.

According to Statista’s report (updated October 2024), Vietnam’s total e-commerce revenue reached USD 13.9 billion in 2024, with a compound annual growth rate (CAGR) of 11.21% from 2024-2029, projecting a total value of USD 23.65 billion by 2029.

On major e-commerce platforms, Affiliate Marketing currently accounts for approximately 30% of Shopee’s total sales. For sellers/shops on these platforms, revenue from Affiliate Marketing also makes up about 30%, on par with Livestream and in-platform advertising. For brands, sales from affiliates contribute 10% of their total revenue, a significant increase from 4% in 2023.

At the second destination, the Affiliate Marketing Report 2025 will provide you with detailed information on five prominent consumer behaviors and trends in Vietnam over the past year. These include shopping in-store and online, the demand for personalization and sustainability, the application of Artificial Intelligence (AI) in the shopping experience, the influence of trust and value in purchasing decisions, and lastly, the power of social media platforms in the digital age.

Vietnamese consumers are increasingly environmentally and health-conscious, fueling the trend toward personalization and sustainability in shopping. A substantial 74% are willing to pay more for recycled products or those with sustainability certifications. This trend is not limited to consumer goods but has also spread to the financial sector, with QR code payments witnessing an impressive growth of 892.95%.

A notable 72% of Vietnamese consumers trust reviews from KOLs/KOCs, indicating that faith in credible information is a pivotal factor in marketing. The 2024 Shoppertainment report by TikTok revealed that consumers in Vietnam, Thailand, and South Korea trust the reviews of creative communities on TikTok more than traditional advertisements.

Our third destination unveils the concept of the Digital Transformation Market, deemed an inevitable global trend for 2025. Key takeaways include: The power of user-generated content (UGC); Leveraging new social media platforms to boost sales; Personalized marketing solutions for diverse customer segments through Big Data and AI-optimized conversions; The effectiveness of Livestream selling in Vietnam, in collaboration with KOLs/KOCs/KOS; Data-Driven Decision Making; Developing a dedicated Affiliate Program for your business; Expanding flexible payment options.

Notably, this section will also explore a series of detailed and practical case studies from renowned brands such as VinGroup, Haidilao, and Yody, offering valuable insights for your business.

Lastly, we will hear from industry experts, sharing their insights on the market and updating us on the latest growth strategies to cater to evolving consumer behaviors.

How Can Businesses Utilize the Affiliate Marketing Report 2025?

Designed, edited, and tailored for various audiences interested in affiliate marketing, the Affiliate Marketing Report 2025 is especially beneficial for those managing and operating businesses of different models and scales. It caters not only to leaders but also serves as a reference for personnel in sales and marketing departments.

With insights from the Affiliate Marketing Report 2025, managers can: Grasp the big picture of the affiliate market landscape in Vietnam and worldwide; Stay updated on user behaviors and a host of trends related to the Digital Transformation Market; Formulate effective sales and marketing strategies for the upcoming year; Plan and allocate budgets and human resources for the sales and marketing departments efficiently and optimally.

For personnel in the sales and marketing departments, the Affiliate Marketing Report 2025 helps you: Develop a clear vision and plan for your work; Utilize marketing budgets effectively; Stay abreast of new trends and make informed choices aligned with your products and responsibilities; Derive valuable lessons for sales and marketing plans from a wealth of case studies.

Download the full detailed Affiliate Marketing Report 2024 here!