Affiliate Marketing has cemented its newfound status, becoming an integral part of multi-channel marketing strategies, adopted by numerous businesses, big and small. It is a method that not only focuses on the latter stages of the sales funnel but also contributes to the growth of advertising spend, especially in the 2025-2026 period.
An Overview of the Affiliate Marketing Report 2025
The Affiliate Marketing Report 2025 is the result of a close collaboration between Accesstrade Vietnam and leading experts in the field of Affiliate Marketing. The report offers insightful analyses and a comprehensive overview of the market, highlighting prominent trends, opportunities, and challenges that businesses should consider when formulating effective strategies for the upcoming period.
This report serves as a companion for business owners, managers, and individuals alike, aiding in strategic marketing and sales decisions for the year ahead.
What Makes the Affiliate Marketing Report 2025 Useful?
With the Affiliate Marketing Report 2025 in hand, you will embark on an exciting journey through four captivating destinations. These include: A market overview of Affiliate Marketing in 2024; Consumer behavior and trends shaping the Vietnamese consumer landscape in 2024; Digital Transformation Market: the inevitable global trend in 2025; Insights from industry leaders.
At the first destination, we will delve into the impressive growth figures of the global Affiliate Marketing industry and the Asia-Pacific region, as well as the Vietnamese market in particular, for the year 2024.
According to Statista’s report (updated October 2024), Vietnam’s total e-commerce revenue reached USD 13.9 billion in 2024, with a compound annual growth rate (CAGR) of 11.21% from 2024-2029, projecting a total value of USD 23.65 billion by 2029.
On major e-commerce platforms, Affiliate Marketing currently accounts for approximately 30% of Shopee’s total sales. For sellers/shops on these platforms, revenue from Affiliate Marketing also constitutes around 30%, on par with Livestream and in-platform advertising. For brands, sales generated through Affiliate Marketing represent 10% of their total revenue, a significant increase from 4% in 2023.
At the second destination, the Affiliate Marketing Report 2025 will provide detailed information on five prominent consumer behaviors and trends in Vietnam over the past year. These encompass in-store and online shopping, the demand for personalization and sustainability, the application of Artificial Intelligence (AI) in the shopping experience, trust and value perception in purchasing decisions, and lastly, the power of social media platforms in the digital age.
Vietnamese consumers are increasingly environmentally and health-conscious, fueling the trend toward personalization and sustainability in their shopping habits. A substantial 74% are willing to pay more for recycled or sustainably certified products. This trend is not limited to consumer goods but has also extended to the financial sector, with QR code payments witnessing an impressive growth of 892.95%.
Moreover, 72% of Vietnamese consumers trust reviews from KOLs/KOCs, indicating that faith in credible information is a pivotal factor in marketing. The 2024 Shoppertainment report by TikTok revealed that consumers in Vietnam, Thailand, and South Korea place greater trust in reviews from creative content creators on TikTok than in traditional advertisements.
Our third destination unveils the concept of the Digital Transformation Market, deemed the inevitable global trend for 2025. Key takeaways include: The power of user-generated content (UGC); Leveraging new social media platforms to boost sales; Personalized marketing solutions for diverse customer segments through Big Data and AI-optimized conversions; The prevalence of Livestream selling in Vietnam, in collaboration with KOLs/KOCs/KOS; Data-Driven Decision Making; Developing a customized Affiliate Program for your business; Expanding flexible payment options.
Notably, this section will explore a series of detailed and immensely practical case studies from renowned brands such as VinGroup, Haidilao, and Yody, offering invaluable insights for your business.
Lastly, we will hear from industry experts, sharing their insights on market dynamics and introducing the latest growth strategies to address evolving consumer behaviors.
How Can Businesses Utilize the Affiliate Marketing Report 2025?
Designed, edited, and tailored for various audiences interested in affiliate marketing, the Affiliate Marketing Report 2025 is especially beneficial for those managing and operating businesses of diverse models and scales. It caters not only to leaders but also serves as a reference for personnel across sales and marketing departments.
With insights from the Affiliate Marketing Report 2025, managers can: Grasp the broader context of the affiliate market in Vietnam and worldwide; Stay updated on user behaviors and a host of trends related to the Digital Transformation Market; Make informed sales and marketing strategy decisions for the upcoming year; Plan and allocate budgets and human resources for sales and marketing functions efficiently and optimally.
For personnel in sales and marketing roles, the Affiliate Marketing Report 2025 helps you: Formulate clear plans and vision for your work; Utilize marketing budgets effectively; Stay abreast of emerging trends and select appropriate options suited to your products and tasks; Extract valuable lessons for sales and marketing strategies from an array of case studies.
Download the full and detailed Affiliate Marketing Report 2024 here!
